Email Web Developer
4 days ago
Job Summary:
The Email Web Developer is a key member of the Marketing team at Ross, responsible for designing, developing, and implementing web and email content/designs, and other digital assets for Ross Dress for Less and dd's Discounts brands.
Responsibilities:
- Collaborate with the Senior Creative Manager to develop website content designs and updates in support of Marketing, Corporate Social Responsibility (CSR), Diversity, Equality & Inclusion (DE&I) and other brand priorities.
- Design, code, and build emails utilizing HTML/CSS and our email platform.
- Partner with external vendors for projects, troubleshooting, and software updates as needed.
- Ensure all website content and emails are WCAG2.1 AA/ADA compliant.
- Continuously utilize analytics and learnings to optimize future website content and emails.
- Support social and digital asset creation in partnership with the Senior Creative Manager.
Essential Functions:
Website- Responsible for WordPress website architecture, implementing new features and functionality, updating content including graphic elements, navigation, and page layouts per submitted creative briefs and design specifications.
- Ongoing WCAG/ADA compliance management utilizing monitoring and reporting tools, including resolving any issues that arise internally or through agency partners.
- Develop content using HTML5, CSS, and Javascript/jQuery.
- Handle integration of any plugins and perform routine maintenance on our sites.
- Execute SEO tagging, optimizations, and other improvements as needed.
- Ensure performance and manage all technical aspects of the CMS.
- Responsible for coding, producing, proofing, testing, and troubleshooting HTML email campaigns per creative briefs. Ensure all emails are WCAG2.0/ADA compliant.
- Produce high-quality and optimized HTML emails in line with marketing campaign objectives.
- Ensure a consistent email experience across email platforms and user interfaces.
- Develop/produce digital assets including social media content, digital ads, and other assets as needed.
- Complete ad hoc projects as needed.
- Prepare PDF documents for universal accessibility, ensuring WCAG2.0 and PDF/UA compliance utilizing Adobe accessibility tools and compliance agency partners as needed.
Competencies:
- Building Effective Teams
- Developing Talent
- Collaboration
- Leading by Example
- Communicates Effectively
- Ensures Accountability and Execution
- Manages Conflict
- Business Acumen
- Plans, Aligns and Prioritizes
- Organizational Agility
- Strong Attention to Detail
- Problem Solving
- Drive for Results
Qualifications and Special Skills Required:
- Bachelor's degree in Computer Science or similar technical field like Media Arts or equivalent work experience.
- 5 years of overall experience in email, HTML, and web content development ideally as a creative coder, creative technologist, or similar role.
- Proficient with Adobe Creative Suite, including Photoshop, Illustrator, and Premier Pro for asset creation, editing, slicing, and image and social video optimization.
- Experience with email platforms like Acoustic or similar environments.
- HTML email coding experience (hybrid, fluid, and responsive knowledge is preferred).
- Experience with CSS and media queries; understanding of their limitations within email.
- Ability to QA to ensure that emails are fully localized/optimized and adhere to best practices.
- Knowledge of email design and coding best practices.
- Experience with Litmus (or similar) testing software.
- Knowledge of generative AI and machine learning preferred.
- Thorough understanding of major email clients: Outlook, Gmail, Yahoo, Apple Mail; their quirks and possessing the ability to quickly identify and troubleshoot rendering issues.
- Experience in WordPress Development or like environments required.
- Strong understanding of typography, color, layout, and website interaction.
- Strong verbal and written communication skills useful for interacting with stakeholders.
- Experience handling multiple projects under tight deadlines.
- Strong computer skills, specifically Excel, Word, PowerPoint, Acrobat, and Photoshop.
- Deque Axe Monitoring tool experience or similar ADA/WCAG compliance monitoring and reporting tool.
Physical Requirements/ADA:
This role requires regular in-office presence, including attending in-person team interactions, meetings, and collaboration, client support, mentoring, coaching, and/or feedback. However, this role can perform duties effectively using a combination of in-office and remote work.
#LI-Hybrid
Supervisory Responsibilities:
None
Disclaimer:
This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at management's discretion.
Ross is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities, and experience.
We believe that it is an essential part of the Company's overall commitment to attract, hire, and develop a strong, talented, and diverse workforce.
Ross is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental, or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding, and medical conditions related to pregnancy, childbirth, or breastfeeding), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state, or local laws.
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