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Marketing Professional

2 months ago

Richmond, Virginia, United States Empower Brands Full time
Brand Marketing Specialist Opportunity

Empower Brands is seeking a highly skilled Brand Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for supporting franchise owners in the development and implementation of their local marketing plans.

Key Responsibilities:
  • Evaluate and interpret local marketing results to provide recommendations for optimal ROI.
  • Ensure brand consistency across multiple platforms.
  • Manage marketing inventory and place orders as needed.
  • Deliver in-person training and ongoing support to franchise owners.
  • Collaborate with the graphic design team to develop creative assets.
  • Manage workflow within our project management system.
  • Create and implement email marketing templates.
  • Develop and schedule social media content.
  • Maximize marketing automations through our CRM system.
Requirements:
  • 2-4 years of marketing experience, preferably in an agency setting.
  • Bachelor's degree in marketing, communications, or business.
  • Proficiency in Microsoft Office and project management tools.
  • Strong verbal and written communication skills.
  • Ability to work independently and as part of a team.
  • Self-starter with a strong attention to detail.
  • Energetic and enthusiastic attitude.
  • Multi-tasking capabilities.
  • Adept at learning new technology and marketing platforms.
Preferred Skills:
  • Direct mail and print experience.
  • Digital marketing experience, including Google Adwords and social media.
  • Experience with project management systems.
  • Agency or lawn care industry experience a plus.

Empower Brands offers a comprehensive benefits package, including healthcare, dental, vision, and 401k matching. This is a full-time position requiring a hybrid schedule with 4 days in our Short Pump office and 1 remote day. No remote applications please.