Head of Digital Marketing

4 days ago


Hagerstown, Maryland, United States Wolters Kluwer Full time

Job Summary

Wolters Kluwer is seeking a highly skilled Head of Digital Marketing to lead our digital marketing efforts across the Enterprise customer segments. As a key member of the Marketing Leadership team, you will be responsible for developing and implementing strategies to identify solution buyers, improve brand reputation, produce leads, and support customer retention.

Key Responsibilities

  • Develop and implement digital marketing strategies to achieve business objectives
  • Lead and manage digital campaign activations, ensuring campaigns meet in-market commitments and are optimized for peak performance
  • Manage CE's website program, optimizing for inbound lead generation, best-in-class user experience, and continuously improving SEO rankings
  • Manage SEM and paid social media strategies to achieve efficient market coverage and lead volume targets
  • Oversee and increase the lead flow process from inbound/upload to nurture, ensuring all digital leads have a nurture path to conversion
  • Manage database marketing program, including accuracy and maintenance of customer and prospect data, with a focus on completeness and compliance with data protection regulations
  • Implement lifecycle marketing program to nurture buyers and users
  • Oversee the marketing technology program, including developing and implementing a comprehensive technology strategy
  • Manage relationships with technology vendors, service providers, and offshore resources, negotiating contracts, overseeing implementation, and ensuring vendors meet their commitments
  • Manage the budget for marketing technology investments
  • Manage a team of digital marketing professionals, providing guidance, mentorship, and performance management
  • Collaborate with cross-functional teams, providing visibility against goals, and aligning digital marketing strategies with overall business goals
  • Stay current with the latest digital marketing trends, technologies, and best practices, including Marketing AI
  • Grow qualified leads generated through digital campaigns, with effective tool adoption and usage, supported by system integrations for efficiency and data accuracy
  • Develop positive ROI for digital marketing initiatives and technology investments

Requirements

  • 10+ years of experience in digital marketing, with a background in managing digital campaigns, marketing technology, and database marketing
  • 5+ years of experience in a leadership or management role, overseeing a team of digital marketing professionals
  • Experience managing and delivering on digital marketing campaigns, including search engine marketing (SEM), web marketing, SEO, and database marketing
  • Experience with digital marketing technologies, including Marketo
  • Analytical skills, with the ability to interpret data, suggest insights, and make data-driven decisions
  • Ability to work collaboratively and communicate with cross-functional teams and employees at all levels, including senior-level individuals and external partners

Travel

Up to 10% travel

Salary Range

$182,500-$258,350

Benefits

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.

Equal Opportunity Employer

Wolters Kluwer and all of its subsidiaries, divisions, and customer/business units is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.



  • Hagerstown, Maryland, United States Wolters Kluwer Full time

    Job Summary:We are seeking a highly skilled Digital Marketing Director to lead our digital marketing efforts across the Enterprise customer segments. The ideal candidate will have a strong background in managing digital campaigns, marketing technology, and database marketing.Key Responsibilities:Develop and implement strategies to identify solution buyers,...


  • Hagerstown, Maryland, United States Alpha Media Full time

    Job Summary:Alpha Media is seeking a highly skilled and results-driven Digital Marketing Strategist to join our team. As a key member of our sales team, you will be responsible for generating new business and growing existing clients through customized marketing solutions that meet their key marketing objectives.Key Responsibilities:Develop and execute...


  • Hagerstown, Maryland, United States Gannett | USA TODAY NETWORK Full time

    Job Title: Account Executive - Digital Marketing and AdvertisingIndustry: Media/AdvertisingMarket: Hagerstown, MDWe are seeking an experienced Account Executive to join our team at Gannett | USA TODAY NETWORK. As an Account Executive, you will be responsible for building relationships with local businesses to help them with their advertising and digital...


  • Hagerstown, Maryland, United States Alpha Media Full time

    Job Title: Integrated Marketing ConsultantAlpha Media is seeking a highly skilled and results-driven Integrated Marketing Consultant to join our team. As a key member of our sales team, you will be responsible for building and maintaining relationships with existing clients, identifying new business opportunities, and developing customized marketing...


  • Hagerstown, Maryland, United States Alpha Media Full time

    {"Job Title": "Integrated Marketing Consultant", "Job Description": "Unlock Your Marketing PotentialAlpha Media is seeking a dynamic and results-driven Integrated Marketing Consultant to join our team. As a key member of our sales team, you will be responsible for building and maintaining relationships with existing clients, generating new business, and...


  • Hagerstown, Maryland, United States Alpha Media Full time

    Job Title: Integrated Marketing ConsultantAlpha Media is seeking a highly skilled and experienced Integrated Marketing Consultant to join our team. As an Integrated Marketing Consultant, you will be responsible for developing and implementing comprehensive marketing strategies that drive business growth and revenue.Key Responsibilities:Develop and execute...


  • Hagerstown, Maryland, United States Alpha Media Full time

    Job Title: Integrated Marketing Consultant - SalesAbout the Role:Alpha Media is seeking a highly skilled and results-driven Integrated Marketing Consultant - Sales to join our team. As a key member of our sales team, you will be responsible for building and maintaining ongoing relationships with existing clients through the entire sales cycle.Key...


  • Hagerstown, Maryland, United States Alpha Media Full time

    Job Title: Integrated Marketing ConsultantWe are seeking a highly skilled and experienced Integrated Marketing Consultant to join our team at Alpha Media. As a key member of our sales team, you will be responsible for building and maintaining relationships with existing clients, generating new business, and growing existing clients.Responsibilities:Develop...


  • Hagerstown, Maryland, United States InsideHigherEd Full time

    We are seeking qualified candidates to join our team of adjunct instructors for various courses in the Division of Business and Technology. The ideal candidate will have a strong background in one or more of the following areas: Welding, Cybersecurity, Digital Forensics, Computer Science/Programming, Information Systems Technology, Mechatronics and...


  • Hagerstown, Maryland, United States LifeStance Health Full time

    We are seeking a talented Licensed Clinical Psychologist to join our team in Maryland. As a critical part of our clinical team, you will be responsible for providing exceptional patient care and contributing to our commitment to clinical excellence.**Key Responsibilities:*** Provide high-quality patient care to adult and/or child and adolescent populations*...


  • Hagerstown, Maryland, United States InsideHigherEd Full time

    Teaching Opportunities in Business and TechnologyWe are seeking qualified adjunct instructors to teach various courses in the Division of Business and Technology. The ideal candidate will have a strong background in their field and excellent teaching skills.Disciplines and Areas of InterestWeldingCybersecurityDigital ForensicsComputer...


  • Hagerstown, Maryland, United States Walmart Full time

    Job SummaryWe are seeking a highly motivated and detail-oriented Baker and Packager Associate to join our team. As a key member of our bakery department, you will be responsible for preparing fresh baked items daily, following recipes and production instructions, and ensuring compliance with food safety standards and sanitation guidelines.Key...

  • NOC Director

    4 days ago


    Hagerstown, Maryland, United States CommuniCare Family of Companies Full time

    Activities Director Job DescriptionWe are seeking a highly skilled and experienced Activities Director to join our team at Hagerstown Healthcare Center. As a key member of our staff, you will be responsible for planning, developing, and coordinating resident-centered activities that promote engagement, enjoyment, and overall well-being.Key...


  • Hagerstown, Maryland, United States Younger Auto Group Full time

    Job OpportunityWe are seeking a highly motivated and results-driven Automotive Sales Consultant to join our team at Younger Auto Group. As a key member of our sales team, you will be responsible for turning your sales skills, excellent customer service, and industry expertise into major profits.Key Responsibilities:Implement and own the dealership sales...


  • Hagerstown, Maryland, United States Schneider Electric Full time

    About the RoleSchneider Electric is seeking a highly skilled Geographic Sales Engineer to join our team. As a key member of our sales team, you will be responsible for driving sales growth and revenue in your assigned territory.Key ResponsibilitiesDevelop and execute sales strategies to achieve revenue targets and expand our customer base.Build and maintain...


  • Hagerstown, Maryland, United States Schneider Electric Full time

    About the RoleSchneider Electric is seeking a highly skilled Geographic Sales Engineer to join our team. As a key member of our sales team, you will be responsible for driving sales growth and revenue in your assigned territory.Key ResponsibilitiesDevelop and execute sales strategies to achieve revenue targets and expand our customer base.Build and maintain...


  • Hagerstown, Maryland, United States Oshkosh Corporation Full time

    About the RoleWe are seeking a highly skilled Product Safety Engineer to join our team at Oshkosh Corporation. As a Product Safety Engineer, you will serve as a subject matter expert for customer support activities, coordinating activities concerning external customer requests and product safety communications.This is a technical leadership role that...


  • Hagerstown, Maryland, United States Bausch + Lomb Full time

    About the RoleBausch + Lomb is seeking a highly skilled and experienced Vision Territory Manager to join our team. As a key member of our sales team, you will be responsible for partnering with eye care practitioners in the designated territory to drive sales growth and achieve mutually beneficial objectives.Key ResponsibilitiesMeet and exceed sales quotas...


  • Hagerstown, Maryland, United States Home Helpers of Hagerstown & Frederick Full time

    Job OverviewWe are seeking a highly organized and detail-oriented Administrative Assistant to join our team at Home Helpers of Hagerstown & Frederick. As the backbone of our office, you will be responsible for ensuring seamless day-to-day operations, providing exceptional client support, and contributing to a positive and supportive work environment.Key...

  • SEO Analyst

    3 weeks ago


    Hagerstown, United States Penske Full time

    Position Summary: This role will maintain an understanding of current SEO (Search Engine Optimization) best practices and trends based on changes in the search industry and evaluate how Penske’s web properties should be adjusted to ensure high visibility in search results. The SEO analyst, in conjunction with the Director of Interactive Marketing, would...

  • Adjunct Instructor

    4 weeks ago


    Hagerstown, United States InsideHigherEd Full time

    The Division of Business and Technology is currently accepting applications for additional adjunct instructors for various courses that may be offered in the upcoming academic semesters. Applications will be accepted for those who can teach face to face and/or online in the following area(s) or discipline(s): WeldingCybersecurityDigital ForensicsComputer...

  • Activities Director

    3 weeks ago


    Hagerstown, United States CommuniCare Family of Companies Full time

    Hagerstown Healthcare Center is currently seeking the right individual for the position of Activities Director to manage our activities team! If you are a highly energetic, creative thinker with strong leadership skills, we invite you to join our team and help bring enjoyment to the lives of our residents!Qualified candidates must have a Bachelor's degree in...


  • Hagerstown, United States Younger Auto Group Full time

    Are you ready to transform your sales career? Join Younger Auto Group today! This is your chance to harness your sales expertise, outstanding customer service, and industry know-how to generate impressive profits. For highly motivated, results-oriented team players, the possibilities are endless. Here, you won't just make sales—you'll forge meaningful...


  • Hagerstown, United States Under Armour Full time

    Values & InnovationAt Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.Our Values define and unite us, the beliefs that are the red...


  • Hagerstown, United States Under Armour Full time

    Values & InnovationAt Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.Our Values define and unite us, the beliefs that are the red...

  • Mortgage Loan Officer

    3 months ago


    Hagerstown, United States Disability Solutions Full time

    Value PropositionOur values define us and our culture inspires us to change lives for the better. Our employees are the heart and soul of our company, and every success we experience begins with them. Together we are committed to making a positive impact in our local communities. We champion a culture of continuous learning, work-life integration, and...

  • Mortgage Loan Officer

    3 months ago


    Hagerstown, United States Disability Solutions Full time

    Value PropositionOur values define us and our culture inspires us to change lives for the better. Our employees are the heart and soul of our company, and every success we experience begins with them. Together we are committed to making a positive impact in our local communities. We champion a culture of continuous learning, work-life integration, and...


  • Hagerstown, United States Under Armour Full time

    Values & InnovationAt Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.Our Values define and unite us, the beliefs that are the red...


  • Hagerstown, United States Under Armour Full time

    Values & Innovation At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the...