Head of Digital Marketing

4 weeks ago

Hagerstown, Maryland, United States Wolters Kluwer Full time

Job Summary

Wolters Kluwer is seeking a highly skilled Head of Digital Marketing to lead our digital marketing efforts across the Enterprise customer segments. As a key member of the Marketing Leadership team, you will be responsible for developing and implementing strategies to identify solution buyers, improve brand reputation, produce leads, and support customer retention.

Key Responsibilities

  • Develop and implement digital marketing strategies to achieve business objectives
  • Lead and manage digital campaign activations, ensuring campaigns meet in-market commitments and are optimized for peak performance
  • Manage CE's website program, optimizing for inbound lead generation, best-in-class user experience, and continuously improving SEO rankings
  • Manage SEM and paid social media strategies to achieve efficient market coverage and lead volume targets
  • Oversee and increase the lead flow process from inbound/upload to nurture, ensuring all digital leads have a nurture path to conversion
  • Manage database marketing program, including accuracy and maintenance of customer and prospect data, with a focus on completeness and compliance with data protection regulations
  • Implement lifecycle marketing program to nurture buyers and users
  • Oversee the marketing technology program, including developing and implementing a comprehensive technology strategy
  • Manage relationships with technology vendors, service providers, and offshore resources, negotiating contracts, overseeing implementation, and ensuring vendors meet their commitments
  • Manage the budget for marketing technology investments
  • Manage a team of digital marketing professionals, providing guidance, mentorship, and performance management
  • Collaborate with cross-functional teams, providing visibility against goals, and aligning digital marketing strategies with overall business goals
  • Stay current with the latest digital marketing trends, technologies, and best practices, including Marketing AI
  • Grow qualified leads generated through digital campaigns, with effective tool adoption and usage, supported by system integrations for efficiency and data accuracy
  • Develop positive ROI for digital marketing initiatives and technology investments

Requirements

  • 10+ years of experience in digital marketing, with a background in managing digital campaigns, marketing technology, and database marketing
  • 5+ years of experience in a leadership or management role, overseeing a team of digital marketing professionals
  • Experience managing and delivering on digital marketing campaigns, including search engine marketing (SEM), web marketing, SEO, and database marketing
  • Experience with digital marketing technologies, including Marketo
  • Analytical skills, with the ability to interpret data, suggest insights, and make data-driven decisions
  • Ability to work collaboratively and communicate with cross-functional teams and employees at all levels, including senior-level individuals and external partners

Travel

Up to 10% travel

Salary Range

$182,500-$258,350

Benefits

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.

Equal Opportunity Employer

Wolters Kluwer and all of its subsidiaries, divisions, and customer/business units is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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