Digital Marketing Director

4 days ago

Hagerstown, Maryland, United States Wolters Kluwer Full time

Job Summary:

We are seeking a highly skilled Digital Marketing Director to lead our digital marketing efforts across the Enterprise customer segments. The ideal candidate will have a strong background in managing digital campaigns, marketing technology, and database marketing.

Key Responsibilities:

  • Develop and implement strategies to identify solution buyers, improve brand reputation, produce leads, and support customer retention.
  • Lead and manage digital campaign activation, ensuring campaigns meet in-market commitments and are optimized for peak performance.
  • Manage CE's website program, optimizing for inbound lead generation, best-in-class user experience, and continuously improving SEO rankings.
  • Manage SEM and paid social media strategies to achieve efficient market coverage and lead volume targets.
  • Oversee and increase the lead flow process from inbound/upload to nurture, ensuring all digital leads have a nurture path to conversion.
  • Manage database marketing program, including accuracy and maintenance of customer and prospect data, with a focus on completeness and compliance with data protection regulations (i.e. GDPR).
  • Implement lifecycle marketing program to nurture buyers and users.
  • Oversee the marketing technology program, including developing and implementing a comprehensive technology strategy. Ensure efficient system integrations. Monitor investments for adoption, usage, and ROI.
  • Manage relationships with technology vendors, service providers, and offshore resources. Negotiate contracts, oversee implementation, and ensure that vendors meet their commitments.
  • Manage the budget for marketing technology investments. Ensure that spending is aligned with our priorities and delivers a return on investment.
  • Manage a team of digital marketing professionals, providing guidance, mentorship, and performance management.
  • Collaborate with cross-functional teams, provide visibility against goals, and align digital marketing strategies with overall business goals.

Requirements:

  • 10+ years of experience in digital marketing with a background in managing digital campaigns, marketing technology, and database marketing.
  • 5+ years of experience in a leadership or management role overseeing a team of digital marketing professionals.
  • Experience managing and delivering on digital marketing campaigns, including search engine marketing (SEM), web marketing, SEO, and database marketing.
  • Experience with digital marketing technologies, including Marketo.
  • Analytical skills with the ability to interpret data, suggest insights, and make data-driven decisions.
  • Ability to work collaboratively and communicate with cross-functional teams and employees at all levels, including senior-level individuals and external partners.

Travel: Up to 10% travel.

Compensation: Target salary range CA, CT, CO, HI, NY, WA: $182,500-$258,350.

Additional Information: Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.

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