Digital Marketing Strategist

18 hours ago


Winter Park, Florida, United States Hillpointe Full time
Job Overview

Hillpointe is a leading real estate development and investment management firm focused on creating market-rate workforce housing across the Sun Belt. Our team is dedicated to delivering best-in-class execution, and this role is a key part of that effort.

This position offers a unique opportunity to join a dynamic and innovative team that drives tangible impacts on day-to-day operations and contributes directly to overall success.

Key Responsibilities
  • Develop and implement multi-channel marketing campaigns to drive targeted traffic to our website and generate high-quality leads for our communities.
  • Collaborate with internal teams to design and optimize marketing strategies, including search marketing, social media, paid advertising, and ILS media management.
  • Build and analyze the performance of digital marketing campaigns using CRM data and analytics tools, providing regular reports on campaign performance and website traffic.
  • Assist in optimizing our website and online content for search engines to improve organic search rankings and increase visibility.
  • Work closely with cross-functional teams to ensure cohesive and effective marketing efforts.
Requirements
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
  • 2-4 years of experience in digital marketing, with a strong focus on lead generation and online campaign management.
  • Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
  • Strong understanding of SEO, SEM, PPC, and other digital marketing best practices.
  • Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams.
  • Ability to analyze data and provide actionable insights to improve campaign performance.
  • Creative thinker with a passion for staying up-to-date on the latest digital marketing trends and technologies.


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