Reputation Management Specialist
1 week ago
Job Overview
As a Public Relations and Media Strategist, you will play a crucial role in safeguarding and promoting Hallandale Pharmacy's public image across various media channels. This position involves collaborating with the marketing team to effectively communicate our services to the community. You will report directly to the VP of Business Operations. The key responsibilities of this role encompass:
Key Responsibilities
- Oversee the company's public image on multiple media platforms
- Handle customer reviews and feedback
- Administer all corporate social media accounts and the official website
- Develop and implement social media strategies and content
- Create content for distribution through press releases, social media, websites, and other channels
- Identify media opportunities related to emerging issues
- Respond promptly to all media inquiries
- Ensure alignment of key messages with essential business strategies
- Act as the organization's media liaison and spokesperson
- Conduct press conferences and briefings
- Stay informed about the latest trends in the media landscape
- Monitor and evaluate online and offline campaigns, providing reports on outcomes
- Generate monthly reports with social analytics and trends to track growth
- Assess web traffic and oversee SEO efforts
- Report on online reviews and customer feedback
- Enhance social media following
Essential Skills
- Exceptional verbal and written communication abilities
- Capability to conduct press conferences and briefings
- Ability to perform under pressure and meet deadlines
- Strong interpersonal, communication, and public speaking skills
Qualifications
- A minimum of 3 years in Media and Public Relations, or related fields such as Marketing and Online Reputation Management
- Bachelor's degree in communications/media or a related discipline
- Demonstrated success in managing Social Media platforms
- Experience in developing and maintaining a corporate website
- Proven ability to create effective media campaigns
Physical Requirements
- Extended periods of sitting at a desk and using a computer
- Ability to lift up to 15 pounds occasionally
- Willingness to travel for business purposes (up to 25%)
FLSA Status: Exempt Position
Work Environment: On-site
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