Director Brand Marketing

2 months ago

Chicago, United States Wells Enterprises, Inc. Full time

JOB DESCRIPTIONDevelops and ensures execution of the strategic brand plan. Leads development and execution of all brand strategies to ensure profitable, sustainable, long-term growth while delivering top-line, grow margin and bottom-line annual goalsACCOUNTABILITIES:Leads development and senior leadership alignment of strategic (1-3 year) brand plans. Leads strategies to drive long-term growth and continuous P&L improvement. Understand the drivers of the P&L and proactively identifies levers to improve topline, gross margin and bottom-line.Accountable to deliver annual plan top- and bottom-line results, market share and household penetration. Develop the channel, pricing, trade promotional strategies in collaboration with cross-functional experts and ensure alignment with the overall brand strategy. Partner with Sales and cross-functional teams to identify the right go-to-market activities to enable excellent execution at-shelf; creates consumer and shopper-centric sell stores for customers. Translates consumer & customer insights into brand/portfolio building ideas and activities.Owns development, execution and adherence to brand strategy and positioning across all consumer touchpoints. Leads development and execution of annual integrated marketing campaigns. Leads and manages brand agency relationships, annual scope of work alignments and annual agency reviews. Innovation/New Products: Accountable for defining and delivering close-in innovation (such as rotations, limited-time offers). New Platforms/Transformative Innovation: Work closely with Innovation and R&D leadership to help develop and qualify new products based on what will resonate most convincingly with consumers and retailers. Owns annual brand budget process and senior leadership alignment to effectively and efficiently allocate resources to achieve brand objectives.Develops and directs activities of direct, indirect, and functional reports, including hiring, performance management, and development.EDUCATION: Bachelor's degree in Marketing or related field required, MBA preferred.EXPERIENCE: 10+ years experience. CPG Brand Management experience preferred.#LI-LN1
QualificationsSPECIFICATIONS:*Knowledge: Brand & General management, NPD commercialization, Integrated Marketing Campaign development, planning & execution, agency management, experience building iconic brands with a clear strategy, brand purpose and consumer experience.*Skills: Possesses critical thinking and decision-making skills. Requires strong planning, organizational, and analytical problem solving capability, excellent presentation skills, ability to effectively communicate verbally and in writing. Strong ability to coach and manage employees, particularly to enhance brand management knowledge. Ability to interact and influence cross-team collaboration while driving projects to conclusion that deliver business results. Track record of defining the destination for a brand and mobilizing resources to enable the vision. Track record of delivering results in dynamic fast-paced environments *Abilities: Strategic ability - comfort in white space; ability to connect data points and information to establish a clear path, ability to translate consumer insights into meaningful business opportunities, strong track record and overall proven business acumen, project management skills and experience leading cross-functional teams to deliver results, persuasiveness and able to influence, ability to effectively manage, influence and inspire cross-functional teams and external agency partnersSUPERVISORY SCOPE:*Reports to: Chief Marketing Officer*Direct reports: 3 Brand Managers*Indirect reports: 2 Sr. Assoc. Brand Managers#LI-LN1

  • Brand Marketing Director

    3 days ago

    Chicago, Illinois, United States Wells Enterprise Full time

    Job Title: Brand Marketing DirectorJob Summary:We are seeking a highly skilled Brand Marketing Director to lead the development and execution of our brand strategy. The ideal candidate will have a proven track record of driving long-term growth and delivering top-line, grow margin and bottom-line annual goals.Key Responsibilities:Develop and execute...

  • Director of Brand Marketing

    2 days ago

    Chicago, Illinois, United States Meitheal Pharmaceuticals Inc Full time

    Job Title: Director of Brand MarketingMeitheal Pharmaceuticals Inc is seeking a highly skilled Director of Brand Marketing to lead the development and implementation of marketing strategies for our brand portfolio. This role will be responsible for driving short and long-term financial success through effective marketing and commercial planning.Key...

  • Director of Brand Marketing

    1 week ago

    Chicago, Illinois, United States Meitheal Pharmaceuticals Inc Full time

    About the RoleWe are seeking a highly skilled and experienced Marketing Director to lead our Brand Marketing efforts for Meitheal Pharmaceuticals. The successful candidate will be responsible for developing and implementing marketing strategies to drive business growth and achieve financial targets.Key ResponsibilitiesDevelop and lead the implementation of...

  • Marketing Director

    1 week ago

    Chicago, Illinois, United States Fabio Viviani Hospitality Group Full time

    Marketing Director Job DescriptionFabio Viviani Hospitality Group is a leading restaurant group known for delivering exceptional dining experiences across multiple brands. We pride ourselves on creativity, community engagement, and culinary excellence.We are seeking a passionate Marketing Director to help us grow our brands and connect with our audience in...

  • Director of Loyalty and Brand Marketing

    1 month ago

    Chicago, Illinois, United States United Airlines Full time

    About the RoleWe are seeking a highly skilled Director of Loyalty and Brand Marketing to join our Marketing and Loyalty team at United Airlines. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive customer engagement and loyalty.Key ResponsibilitiesDevelop and implement marketing strategies to...

  • Marketing Director

    2 weeks ago

    Chicago, Illinois, United States Fabio Viviani Hospitality Group Full time

    Marketing Director Role SummaryFabio Viviani Hospitality Group is a leading restaurant group known for delivering exceptional dining experiences across multiple brands. We pride ourselves on creativity, community engagement, and culinary excellence.Key Responsibilities:Develop and implement high-level marketing strategies to drive brand awareness, customer...

  • Brand Director

    1 week ago

    Chicago, Illinois, United States Bel Group Full time

    Job DescriptionBel Group is seeking a highly skilled Brand Director to lead the development and execution of our brand strategy in the US market. As a key member of our marketing team, you will be responsible for creating and implementing plans to drive brand growth, increase market share, and enhance customer engagement.Key Responsibilities:Develop and...

  • Global Brand Director

    4 weeks ago

    Chicago, Illinois, United States Spirits Investment Partners Full time

    Job Title: Global Brand DirectorAt Spirits Investment Partners, we are seeking a highly skilled Global Brand Director to lead the growth and optimization of our brand's product portfolio. As a key member of our team, you will be responsible for creating, developing, and executing key marketing initiatives and strategic brand marketing plans for assigned...

  • Associate Creative Director

    4 weeks ago

    Chicago, Illinois, United States The Marketing Arm Full time

    About The Marketing ArmWe are a full-service agency that creates cultural resonance for brands. Our team of experts is dedicated to delivering innovative and effective marketing solutions that drive results.Job OverviewThe Marketing Arm is seeking an Associate Creative Director (Art) to join our team in Chicago, IL. As a key member of our creative team, you...

  • Marketing Director

    4 days ago

    Chicago, Illinois, United States Goodwin Recruiting Full time

    Marketing Director Job DescriptionWe are seeking an experienced Marketing Director to join our team at Goodwin Recruiting. The ideal candidate will have a proven background in restaurant marketing, specifically in upscale or fine dining, with measurable achievements in campaign performance and brand growth.Key Responsibilities:Lead marketing initiatives for...

  • Brand and Content Director

    4 days ago

    Chicago, Illinois, United States Mediabistro Full time

    Job Title: Brand and Content DirectorAbout the Role:We are seeking a highly skilled Brand and Content Director to lead our brand strategy and communications efforts. As a key member of our team, you will be responsible for developing and implementing a comprehensive brand strategy that defines our identity, values, and positioning in the market.Key...

  • Director of Brand and Content Strategy

    4 weeks ago

    Chicago, Illinois, United States Mediabistro Full time

    Job Title: Director of Brand and ContentOrigami Risk is seeking a highly skilled Director of Brand and Content to lead our brand and communications strategy. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive brand strategy that defines our identity, values, and positioning in the market.Key...

  • Marketing Director

    1 month ago

    Chicago, Illinois, United States The Kraft Heinz Company Full time

    About the RoleThe Director of Marketing for Lunchables at The Kraft Heinz Company is responsible for defining the business and brand strategy of Lunchables in the United States. As a leader of the global Lunchables community, the Director will develop a compelling vision for making Lunchables an irresistible food brand worldwide.Key Responsibilities•...

  • Director of Brand and Content Strategy

    1 month ago

    Chicago, Illinois, United States Mediabistro Full time

    Job Title: Director of Brand and ContentOrigami Risk is seeking a highly skilled Director of Brand and Content to lead our brand and communications strategy. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive brand strategy that defines our identity, values, and positioning in the market.Key...

  • Marketing Director

    4 days ago

    Chicago, Illinois, United States LanceSoft Full time

    Marketing DirectorLanceSoft is seeking a Marketing Director to lead the development of meaningful and effective consumer experiences through the full marketing journey. The ideal candidate will champion the use of technology and data to create end-to-end full funnel campaigns for the Sweet Snacking category that bring to life breakthrough, culturally...

  • Associate Director, Brand Strategy

    3 days ago

    Chicago, Illinois, United States Whirlpool Corporation Full time

    About Whirlpool CorporationWhirlpool Corporation is a leading kitchen and laundry appliance company, committed to improving life at home and inspiring generations with its iconic brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana,...

  • Marketing Director

    4 weeks ago

    Chicago, Illinois, United States McDonald's Corporation Full time

    About the RoleWe are seeking a highly skilled Marketing & Menu Director to spearhead our brand and menu strategy. As a key member of our team, you will be responsible for driving business growth through innovative marketing initiatives and menu evolution.Key ResponsibilitiesDevelop and implement a comprehensive brand strategy, leveraging consumer feedback...

  • Director of Brand Partnerships

    2 weeks ago

    Chicago, Illinois, United States The Kraft Heinz Company Full time

    Job DescriptionThe Kraft Heinz Company is seeking a seasoned marketing professional to lead our customer-centric marketing strategies in the foodservice channel. As the Director of Brand Partnerships, you will be responsible for shaping and executing our marketing strategies through high-impact experiences with consumers and delivering value to our...

  • Director of Brand Partnerships

    2 weeks ago

    Chicago, Illinois, United States The Kraft Heinz Company Full time

    Job DescriptionThe Kraft Heinz Company is seeking a seasoned marketing professional to lead our customer-centric marketing strategies in the foodservice channel. As the Director of Brand Partnerships, you will be responsible for shaping and executing our marketing strategies through high-impact experiences with consumers and delivering value to our...

  • Marketing Director

    4 weeks ago

    Chicago, Illinois, United States Formento's Full time

    Job Title: Director of MarketingJoin Formento's team as a Director of Marketing and take on the challenge of developing and implementing marketing strategies that drive revenue and growth for our restaurants.Key Responsibilities:Develop and execute comprehensive marketing plans to increase brand awareness and drive salesCollaborate with cross-functional...