eCommerce Marketing Manager
4 weeks ago
We re a leader in the pet care industry, which means we re not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutrition, and always pay it forward in the form of service for our communities and families. Are you up for the dare?This position is not eligible for Visa Sponsorship.POSITION SUMMARYJoining Purina means you are joining one of the most emotional categories in the world
pet care. At our very core, we are a human environment
passionate people mastering cutting-edge technology to continuously improve the greater mission of pet care.As the eCommerce Marketing Manager - Retail Media Center of Excellence, you ll support the Brand Marketing Department, Customer Teams and Internal Media Team by delivering retail media expertise across our Pure Play and Omni retailer media groups, such as Amazon Ads, Walmart Connect, Roundel, and Kroger Precision Marketing. You ll advocate for best practices across the media and retail landscape, demand the best consumer experiences possible for our brand campaigns, and drive a shared vision among the planning/buying Teams leading our holistic media strategy. The opportunity is vast to integrate greater analytics into Purina s decision-making process related to investments.Demonstrate strong expertise in media and the evolving retail media eco-system across key channels for Purina (Mass, Grocery, Pure Play, Last Mile Delivery, Club, and Value)Lead retail media JBP negotiations and steward relationships with key retail media platforms to ensure success of our investments across all tactics, get access to emerging opportunities (ex: new tactics, technology, capabilities) and continue to test & learn to effect business impactPartner with cross-functional teams across Marketing, Sales, E-Comm to understand enterprise/scale, brand, retailer, E-Comm growth objectives and translate these priorities into actionable retail media campaigns that drive omni-channel demand and conversion.Define, document, and deploy training materials & playbooks to drive adoption of best practices (this includes campaign planning/set-up, retail readiness, creative execution, etc)Collaborate with agency partners and internal stakeholders to create, track, and optimize KPIs/Performance Analytics for assigned functional areaIncrease adoption of fundamentals by integrating eCommerce activities into existing organizational ways of working, which includes mapping end-to-end eCommerce activities, collaborating with other functions and teams to refine processes, clarify roles/responsibilities, and effectively incorporate eCommerce needs further upstreamServe as strategic partner to educate Branded Marketing on the fundamentals of winning in E-Comm, and partner to drive results across the entire eBusiness value chainIdentify new trends and leaders within the eCommerce landscape; activate relevant test and learns as definedAct as the liaison between Brand teams, media & analytics teams, the Amazon sales team, and external partnersRequirementsBachelor s degree from an accredited institution5+ years of professional experience with 3+ years of that experience in marketing (eBusiness, Digital Media, Branded Marketing, or Shopper Marketing) including retailmedia expertise working with commerce platforms (ex: WMC, Amazon, Instacart, Kroger, Albertsons, ADUSA, Dollar General, etc.), technology partners (ex: Pacvue), and DSPsThe approximate pay range for this position is $114,000 to $150,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.Nestl offers performance-based incentives and a competitive total rewards package, which includes a 401k with Company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com)REQUISITION ID:307875It is our business imperative to remain a very inclusive workplace.To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where you ll join a cohort of others who have chosen to call Nestl home.The Nestl Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.This position is not eligible for Visa Sponsorship.Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
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