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Senior Merchandising and Marketing Manager

2 months ago

St Petersburg, United States L Oreal USA Full time
About the Role

The Ecommerce Merchandising and Marketing Manager will be responsible for driving merchandising and marketing strategy and execution for a business segment on the SalonCentric website and app. This role will set the strategic direction of the site/app specific to their respective segment within SalonCentric digital priorities and KPIs.

Key Responsibilities
  • Manage internal relationships for the Ecommerce channel, representing Merchandising with the Creative, Digital, and Channel Marketing Teams for assortment and promotion specifics.
  • Responsible for product and content strategy across identified segment of business.
  • Manage requests, deliverables, and execution for all SalonCentric branded digital assets monthly across the website and app.
  • Collaborate closely with brands across business segment to ensure launches, big bets, and key promotions are fully optimized.
  • Work with Merchandising OPS (Operations) and analytics team to evaluate site performance metrics and provide data-driven recommendations for changes needed.
  • Directly influence Ecommerce/omni-channel sales through the development of marketing assets (banners, landing pages, curated stores, brand pages, brand directory, etc.) and oversee the publishing of content.
  • Attend regular meetings with Leadership to accurately bring assortment to life on the Site/App through everyday content and integration with SalonCentric campaigns, events, and initiatives.
Requirements
  • Ideal candidate mindset: Passionate, collaborative, confident, outspoken, analytical, and digitally savvy.
  • Hands-on Merchandising and Marketing experience is required.
  • Ideal candidate behaviors: Leadership and development, detail-oriented, effective time management, clear communication and presentation skills, decisive even at times of ambiguity.
  • Strategic thinker that can navigate multiple platforms and priorities while always putting the customer experience first.
  • Excellent written and verbal skills - must be able to effectively hold external stakeholders accountable to deadlines while maintaining positive relationships.
  • Experience in Salesforce Commerce Cloud and Google Analytics is a plus.
  • Bachelor's degree in marketing, Digital Marketing, Business, or related fields is preferred.