Marketing Manager

3 days ago

Horsham, United States The Judge Group Full time

My client, a very top pharmaceutical OTC consumer healthcare company, is hiring a Marketing Manager who supports the Category Leader with the development, management and execution of the brand strategy and objectives in the assigned Category to achieve performance KPIs including sales, profit and category goals. Works directly with the Category Leader to lead the category team to execute business strategies and achieve KPIs for the category. This includes leading the business planning process, forecasting process, new product development, brand communication, brand management and Sales meeting planning.
Hybrid - suburbs of Philadelphia.
Very generous bonus opportunity on top of base and excellent benefits including extremely high 401K match/profit sharing.PRINCIPAL ACCOUNTABILITIES• Develops and executes comprehensive marketing and sales strategies for the category that are consistent with the short- and long-term Category strategy. This would include market and promotion plans and Customer/Channel plans for the Category brands. • Manages Marketing activities including advertising, branding, new product launches and market research. Collaborates with the Data Analytics team to analyze market trends and consumer behavior to identify opportunities for growth and innovation. Lead the Category team and the cross functional team on innovation. • Oversees the management of the brand unit & $ forecast for financial estimates, manufacturing and inventory control. • Leads and assists in the Collaborative Business Planning process for the Category brands. Collaborates with the leaders in the other Categories for a seamless process and to deliver on the stated goals of this process. • Leads the Category team to develop and execute the integrated business plans to achieve growth and profit goals. • Represents Category/Brand strategy in the Management meetings, NPD meetings and to Senior Management on a regular and ad-hoc basis.
• Works in conjunction with the Category Leader to set the Category budget and with the Category Team to allocate resources including marketing programs. Evaluates the effectiveness of the spend on those programs. • Leads the identification and development of new, unique products with competitive points of difference, working closely with R&D, Operations, Finance, agencies and other stakeholders. High energy level with can do attitude, with the ability to work independently and as part of a team to influence others and to achieve desired results. Good control of managing resources and time-lines. Excellent verbal and written communication skills required to be effective at both middle and senior management levels. Entrepreneurial instincts with a keen ability to see opportunities through the eyes of the consumer. Strong business acumen with common sense, practical and hands-on approach. The ideal candidate should be strategic, analytical, well-articulated, a team player, possess the ability to present findings and recommendations to management in a comprehensive and concise manner. The candidate would be able to work well with Customer Marketing, Sales, Manufacturing, Research and Development, Finance, Digital & e-Commerce and all other departments of the company.QUALIFICATIONS AND OTHER INFORMATION • BS Degree in Marketing or Business, MBA in Business is a plus • Four to five years of Marketing or product management experience in CPG (OTC preferred) • Excellent analytical skills upon which to base decision making • Excellent verbal and communication skills • Excellent computer skills: Microsoft Excel, PowerPoint, Word, Outlook • Experience with Budget Management and Forecasting is a plus • Ability to manage and prioritize multiple projects within scheduled timelines • Team player able to effectively interact and work with various functional departments • Strategic, passionate, self-motivated, entrepreneurial spirit, creative and a leader • Good understanding of Marketing principles • Willing to roll-up their sleeves •Travel required - up to 10%Join this EXCEPTIONAL team, culture, portfolio, and career opportunity Please send qualified resume to: lwertman judge.comThank you,Linda WertmanVice President, The Judge Group151 South Warner Road, Suite 100, Wayne, PA 19087lwertman judge.com610-505-6962www.judge.comCelebrating 50 Years of Success

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