Senior Analyst Marketing Analytics

2 months ago

Horsham, United States Bimbo Bakeries USA Full time

Senior Analyst Marketing Analyticsreq40917 Employment Type: Regular Location: HORSHAM,PA Have you ever enjoyed Arnold, Brownberry or Oroweatbread? A Thomas
English muffin or bagel? Or perhaps snacked on a Sara Lee,Entenmann s or Marinela cake or donut? If the answer is yes, then you knowBimbo Bakeries USAMore than 20,000 associates in bakeries, sales centers,offices and on sales routes work to ensure our consumers have the freshestproducts at every meal. In addition to competitive pay and benefits, we providea safe and inclusive work environment that appreciates diversity, promotesdevelopment and allows our associates to be their authentic selves.Description:Come join the largest baking company in the world andour family of 20,000 associates nationwideTop Reasons to Work at Bimbo Bakeries USA:Great Annual Salaryrange
$62,000
$81,000AnnualBonus Eligibility ComprehensiveBenefits PackagePaidTime Off401k& Company MatchPosition Summary: As a Senior Analyst of Marketing Analytics, you will play a critical role in unlocking the full potential of our marketing investments. You will use your expertise in data analytics to analyze media and marketing performance, identify areas for improvement, and provide recommendations to enhance marketing and media performance. Your work will directly impact the success of our marketing campaigns and help the company achieve its business goals. You will work collaboratively with cross-functional teams, agency partners, and third-party providers to optimize our marketing data ecosystem and deliver the best possible results. This is an exciting opportunity to work on cutting-edge marketing analytics projects and make a meaningful impact on the company's success.The Senior Analyst of Marketing Analytics will report to the Marketing & Media Analytics Manager.Key Job Responsibilities:Analyze media and marketing performance across various channels, tactics, audiences, and geographies to inform testing backlog and provide recommendations for improving marketing and media performance.Assist in designing marketing tests by defining test methodology and KPIs and selecting appropriate test and control groups.Conduct marketing test and experimentation measurement and analysis.Translate marketing testing data into insights and business outcomes and determine the impact of test results when applied at scale.Create and distribute testing dashboards and visualizations to cross-functional and leadership teams.Work collaboratively with agency and third-party partners to internalize marketing performance data.Support the advancement of the company's marketing data ecosystem.Interface with marketing mix modeling and analysis providers and ensure consistent use of marketing mix analysis across brands.Identify the appropriate markets for a test through Match Market Requests.Compare the performance metrics of the two test versions in two or more markets to identify which performed better in Test Analyses.Take ownership of projects with visibility and backup for the primary Point of Contact.Provide support for Manage Activate, a scenario optimization tool from Ipsos.Offer support for Prioritization Tool.Develop and maintain Power BI dashboards.Skillset and Requirements:At least 3-5 years of experience in a related field with a heavy focus on data analytics.Strong knowledge of advanced analysis and marketing measurement techniques, including A/B testing, multi-variate testing, causal inference, regression, and segmentation.Strong understanding of statistics, including statistical tests such as t-test, calculate & interpret p-values.Strong math, analytical, and forecasting skills. Ability to set KPIs and communicate performance, improve measurement, and translate media data into actionable insights to inform testing backlog creation/prioritization, test design details, and measurement.Proficient in Microsoft Excel (minimally VLOOKUPs, nested functions such as INDEX & MATCH, SUMIFS).Proficient in Power BI.Familiarity with Syndicated & Loyalty Card data such as Circana, Nielsen, Luminate, Kroger Stratum.Familiarity with Agile methodologies.Understanding of the basic mechanics of digital media.Ability to self-organize and execute deliverables independently.Preferred Skillset:Experience with ad-serving technology, including trafficking, pulling reports, making, and placing tracking tags.Experience with digital marketing, media datasets, and platforms like ad servers and DSPs.Familiarity with performance media for successful consumer products brand(s); current or prior experience with paid social, display, video, search, and content syndication.Ability to communicate test/optimization objectives and media buying details to hands-on-keyboard resources clearly and prescriptively, such as targeting parameters, channel details, buy mechanics, and audience data sources.Working knowledge of Google Analytics or a similar web analytics suite.Understanding platforms such as Facebook Ads, Google Ads, Advanced TV, etc.#LI-TN1Position Requirements: Key Behavioral Competencies: Intellectually curious.Highly organized, detail-oriented, process-focused, and desire for continuous improvement. Strong planning and organization, priority setting, and project management skills.Able to quickly learn necessary technical tools.Demonstrated analytical skills.Excellent written, oral, and formal communication skills.Thought leader who is willing to offer ideas and solutions.
Education and Work History: Bachelor's degree required. A combination of education, training, and experience demonstrating competency to perform the work may be substituted.3
5 years of CPG industry experience preferred. A well-rounded understanding of media planning and buying is a plus.The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.Bimbo Bakeries USA is an equal opportunity employer with apolicy that provides equal employment opportunity for applicants and employeesregardless of race, color, religion, sex (including pregnancy, sexualorientation, or gender identity), national origin, age, disability, geneticinformation, marital status, veteran status, any other classification protectedby law.

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