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Camden, United States Campbell Soup Company Full timeSince 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late...
Manager, Omni Shopper Marketing
3 months ago
Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success.We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.General Summary:In this role, you will lead Shopper Marketing for our Meals and Beverage Division working on iconic brands like Campbell Soup and Swanson Broth and Stock. You will be leading both brand and retailer thinking on how to celebrate the rich history of these brands in cultural moments like Thanksgiving while also modernizing the brands and making them critical ingredients in shoppers everyday routine cooking behaviors. You will be partnering closely with up to 15 key customers across Mass, Grocery, Club and Pure Play to build bold, disruptive plans that resonate with their shoppers, drive consideration and trial of our brands, leverage their growing retailer media platform capabilities, and use data and analytics to continuously optimize and strengthen our strategies.You will have responsibility for approximately +30% of the total Shopper Marketing spend for the Meals and Beverage Division.This role requires a high degree of collaboration and ability to influence, working closely with brand marketing, integrated marketing, customer teams, shopper insights, sales strategy, and external agency partners.Key Responsibilities: Direct the creation, execution, and continuous optimization of large-scale shopper marketing programs that support brand business objectivesActively partner with marketing (Brand and Integrated Marketing) to understand their priorities, lead their thinking on the role shopper marketing plays in supporting their objectives and integrate campaigns across the full activation funnelActively partner with stakeholders in Sales (Sales Strategy, Retail Activation, E-Commerce, Customer Teams) and at the Retailer to build plans that allow their shoppers to experience our brands in holistic and unique waysStay informed of the fast-changing shopper marketing landscape. Continuously pay that learning forward to our commercial teams. Use learnings to strengthen shopper marketing plansExecute with financial rigor, managing and optimizing investment in shopper marketingEffectively manage one external agency to deliver bold, effective shopper marketing plans that are win for the brand, the customer, and the shopperJob Complexity:Provide strategic shopper marketing thought leadership to partners across Sales and Marketing functions and with leadership across the Division.Manage communication, financials, and alignment across a broad set of cross functional partnersManage changes in plan based on retail operations, sell in and executionDevelop "white space" opportunities and bring concepts to executionEnsure agencies are delivering on strategic objectivesMinimum Requirements:Bachelor's degree required8 years of experience in Digital or Shopper Marketing, Marketing, Customer Marketing, or working at a creative agency with proven successBusiness and analytical acumen with the ability to link seemingly disparate pieces of informationSelf-starter, independent thinker, action oriented, and passionate about shopper marketingDetail orientated, reliable, resourceful, and driven for results professionalStrong interpersonal and communication skills. Able to effectively present ideas and concepts to groups of varying levels internally and externallyAbility to contribute, influence and work effectively in a cross-functional matrix organizationAbility to work independently, multi-task and prioritize/work effectively under pressureStrong organizational skillsAbility to handle ambiguityTravel: Up to 20% Travel requiredCompensation and Benefits:The target base salary range for this full-time, salaried position is between$85,900-$140,800Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
