Shopper & Omni Channel Marketing Senior Manager

2 months ago

Camden, United States Campbell Soup Company Full time

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success.We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.The shopper's journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms and opportunities to grow, all of which require a seamless experience and voice to meet that shopper's needs. To meet this changing landscape, Campbell's has created a hybrid team of talent of unique Shopper Marketing, eCommerce and Omni Channel marketers to lead the strategic communication approach and in-store / digital store activation as one Omnichannel structure with which to speak to retail and the shopper.The Sr. Manager, Shopper & Omni Channel Marketing is responsible for the strategic development, execution, and reporting of all Omni Shopper Marketing programs for assigned brands. This role is charged with delivering shopper & omni channel marketing programs that will position Campbell as a leading Snacks Omni Channel manufacturer across all classes of trade. The Sr. Manager will act as a critical liaison between Brand, Sales, Shopper Insights and the Customer Shopper/Omni Leads (Key representative of function with stakeholder partners). This person will be responsible for developing and executing plans that deliver on defined Brand objectives and strategies and that are within the AOP budget. This person reports directly to the VP, Digital & Omni Shopper Commerce Function.Primary Responsibilities:Main point of contact for assigned brands for all Shopper/Omni marketing programing. Will closely work with sales leads and agency partners to develop and execute brand plans. Develop/manage the shopper annual operating budget ($XMM in Annual Budget oversight (strategy and activation) for assigned brands to ensure we are within approved shopper marketing financial guardrailsSupport the creation, execution, and score carding of large-scale shopper marketing programs with assigned customers - ensure on-time and on-budget delivery of all projectsDevelop strategic ideas in partnership with Shopper insights that solve a business issue, create Retailer unlocks, and achieve objectives as defined by Brand that deliver Category growth for our Retail PartnersManage financial support associated with programing including real-time tracking spends & transfers from Brand, program data entry & updates, month end reporting, reconcile, vendor contracts, all payments, etc.Drive CPG/Other shopper/omni partnership marketing strategies and activationEvaluate & present opportunities for assigned customers via Incremental Funding Requests processReview and approve all asset development/creative used across assigned brands/customersEnsure winning plans across drive windows: i.e. Back-to-School, Fall Football, Summer, Holiday, etc.Report out pre/post event analysis on key programs with brand, sales strategy, sales, integrated marketing, shopper insights and sales teamsHelp to improve shopper/omni marketing projection accuracy and reporting to drive trust and confidenceMinimum Requirements:Minimum 10 years of experience in Shopper Marketing, Marketing, or working at an AgencyBachelor's degree required / People management experience preferredDeep understanding of Channel, Customer, and Categories (Snacks Categories a plus)Self-starter, independent thinker, action oriented, and passionate about brand/shopper marketingStrong strategic business acumen, finance capabilities and exceed in project/program management skillsAnalytically inclined with the ability to link seemingly disparate pieces of informationDetail orientated, reliable, resourceful and driven for results professionalStrong interpersonal communication skills - able to present concepts to varying org/customer levels (sell in) to strong influencing skill set (bring team, brand partners and agency on the journey)Ability to handle ambiguity, work independently, multi-task and prioritize/work effectively under pressureStrong organizational skillsTravel: 5-10% Travel requiredCompensation and Benefits:The target base salary range for this full-time, salaried position is between$105,000-$172,200Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

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