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Sr E-commerce Specialist
2 months ago
Location: Miami, FL (hybrid)
Duration: Direct Hire
Compensation: 60,000-92,000
Work Requirements: , Holders or Authorized to Work in the US
Job Description:
- The E-commerce Sr Specialist is responsible for the ideation, creation and execution of merchandising and personalization campaigns to deliver on sales goals for pre-cruise onboard revenue categories. The incumbent in this role leverages web analytics, research, and behavioral data to bring new ideas and recommendations on how to achieve and optimize booked guest KPI's.
- Ideates, creates and executes personalization and promotional campaigns including A/B tests, dynamic banners, promotion setup and guest segments to deliver on booked guest team goals for onboard revenue categories and communications.
- Creates and executes merchandising initiatives in Hybris SAP using web analytics and behavioral data to inform product creation and updates, product ranking and sorting, web banners and targeting rules. Partners with the creative department to supply e-commerce briefs. Oversees the creation of marketing materials on the Carnival.com website.
- Produces and presents reports for internal and external audiences that leverage web analytics, behavioral data, and campaign performance. These reports monitor campaign effectiveness, performance against booked guest KPI's and offer recommendations for enhancements and improvement in booked guest marketing and communications.
- Oversees complex projects and initiatives for multiple departments including Guest Commerce, Guest Communications, Casino Marketing, and Brand Marketing. Assists and mentors Specialists as needed.
Skillset / Experience:
- Education: Bachelor's degree in E-commerce, Marketing or a related field required
- Work Experience: 5+ years of mobile commerce experience in an E-commerce role working in a corporate environment with a large Business-to-Consumer (B2C) website and a diverse product catalogue required. Travel/Hospitality industry experience preferred.
- Advanced working knowledge and usage of E-commerce CMS systems (Hybris preferred), web analytics tools (i.e. Google Analytics, Adobe Analytics), and A/B Testing platforms (Optimizely)
- Intermediate knowledge and understanding and usage of data management platforms and behavioral tracking platforms (i.e., SAS Discover)
- Excellent technical, communication, collaboration, problem-solving, analytical and people skills
- Keen critical thinking, adaptability, attention to detail, and creativity abilities
- Ability to work efficiently in a fast-paced environment
- A collaborative, team-oriented focus with the ability to successfully operate within cross-function teams
- Skilled in Microsoft Office Suite Products specifically Excel, Word, PowerPoint, Outlook, and Teams
About INSPYR Solutions:
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
Sr E-commerce Specialist