E-commerce Strategist

The E-commerce Sr Specialist is responsible for developing and executing merchandising and personalization campaigns to drive sales growth for pre-cruise onboard revenue categories.

This role leverages web analytics, research, and behavioral data to identify opportunities to optimize booked guest KPIs and deliver on sales goals.

The incumbent in this role will ideate, create, and execute personalization and promotional campaigns, including A/B tests, dynamic banners, promotion setup, and guest segments, to deliver on booked guest team goals for onboard revenue categories and communications.

They will also create and execute merchandising initiatives in Hybris SAP using web analytics and behavioral data to inform product creation and updates, product ranking and sorting, web banners, and targeting rules.

This role requires collaboration with the creative department to supply e-commerce briefs and oversee the creation of marketing materials on the website.

The E-commerce Sr Specialist will produce and present reports for internal and external audiences that leverage web analytics, behavioral data, and campaign performance to monitor campaign effectiveness, performance against booked guest KPIs, and offer recommendations for enhancements and improvement in booked guest marketing and communications.

This role also involves overseeing complex projects and initiatives for multiple departments, including Guest Commerce, Guest Communications, Casino Marketing, and Brand Marketing, and assisting and mentoring Specialists as needed.

Skillset / Experience:

Education:
Bachelor's degree in E-commerce, Marketing, or a related field required.

Work Experience: 5+ years of mobile commerce experience in an E-commerce role working in a corporate environment with a large Business-to-Consumer (B2C) website and a diverse product catalogue required.

Travel/Hospitality industry experience preferred.

Advanced working knowledge and usage of E-commerce CMS systems (Hybris preferred), web analytics tools (i.e. Google Analytics, Adobe Analytics), and A/B Testing platforms (Optimizely).

Intermediate knowledge and understanding and usage of data management platforms and behavioral tracking platforms (i.e., SAS Discover).

Excellent technical, communication, collaboration, problem-solving, analytical, and people skills.

Keen critical thinking, adaptability, attention to detail, and creativity abilities.

Ability to work efficiently in a fast-paced environment.

A collaborative, team-oriented focus with the ability to successfully operate within cross-function teams.

Skilled in Microsoft Office Suite Products specifically Excel, Word, PowerPoint, Outlook, and Teams.

About INSPYR Solutions:
Technology is our focus and quality is our commitment.

As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs.

Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions.

By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.