eCommerce Sales Manager
2 weeks ago
Responsibilities:
- Strategic eCommerce planning and execution.
- Sales growth, both organically and through new channels by adding new accounts.
- Implement content strategy and development.
- Innovation in technology and promote User Experience.
- Competitive trend analysis.
- Cross-functional communication and collaboration.
- Ensures data integrity and accuracy; develop and maintain key reports.
- Product Life Cycle management; leverage pricing and promotional strategies to align sales plan to department goals.
- Serve as primary analytics support for eCommerce operations.
- Provide reports and insights to executive team to make actionable recommendations based on sales, forecasts, conversion, promotions, seasonality, marketing channel performance and other web analytics data.
- Strategically analyzes and applies consumer data to initiate eCommerce growth opportunities.
- Implements marketing tactics to support eCommerce channel sales and margin goals.
- Track, forecast and translate reports to measure ROI.
- Drive eCommerce channel goals by developing and updating brand strategic plans for websites (brand priorities, industry trends, and customer insight).
- Establish KPIs and metrics to track and report on performance of processes and transform data into actionable insights and recommendations.
- Develop monthly eCommerce forecast and budget, including traffic, sales, conversion and AOV. Provides weekly reporting and insight into eCommerce performance.
- Partner with leadership in customer experience and sales operations to drive performance and customer satisfaction throughout the sales cycle.
- Manage eCommerce revenue and P&L objectives by improving conversion rates and increasing the number of online purchases.
- Directs and tracks digital ad buys for .com partners and oversees related agencies for search, SEO, display, affiliate and social to support brand awareness, offline channels, and eCommerce.
- Manage and drive improvements to eCommerce P&L, including revenue, margin, and expense improvement.
- Manage and communicate cross channel marketing and promotional plans and work closely with executive leadership to execute strategies in all .com platforms.
- 5+ years of experience in sales with a focus on eCommerce (B2B/B2C) and digital marketing
- Proven experience interacting with and selling to key eCommerce stakeholders/buyers.
- Proven experience analyzing and applying online consumer data.
- Successful track record in a high sales growth mode with a consumer goods brand.
- Must be able to manage multiple priorities, set and achieve challenging goals; work under the pressure of deadline and be adept at managing multiple tasks.
- Hands-on approach to workflow.
- Possess strong presentation, listening, verbal and written communication skills.
- Demonstrated strong ability to lead and participate effectively in cross-functional teams.
- Exceptional verbal and written communication skills, including an ability to communicate effectively at an executive level.
- Ability to build strong and sustainable relationships and the capability to interact within all levels of the organization.
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