Digital Marketing Specialist
1 week ago
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Project Management: Drive activities for the marketing team ensuring deliverables are achieved on-time
Operational Support: Be the go-to person for digital marketing operational tasks and provide exceptional support
Digital Marketing: Support digital marketing channels such as email, social media and search
Data, Analytics & Leads: Own reporting tracking for digital marketing activities and overall campaign results
Marketing Automation: Develop programs in marketing automation platform (Marketo) by following campaign briefs, make recommendations, test programs, identify problems and troubleshoot solutions
Email Marketing: Ensure email calendar is up-to-date, create internal and external emails by building programs/emails, editing images, and pull and upload lists
Social Media: Ensure social media calendar is up-to-date, build and deploy social media posts with optimized layout, hashtags, etc., respond to DMs, manage social media Pen requests and distribution according to our policy
Paid Search & Display: Manage keywords & ads for paid search and GDN campaigns. Work with stakeholders on optimization. Ensure budget is spent according to plan.
Digitals Ads: Create digital ads for 3rd party website according to the editorial calendar
Optimization: Make ongoing recommendations for optimization of individual activities and overall campaigns identify areas of improvement, provide overviews of best practices
Tracking: Ensure UTM criteria are in tracking system (Terminus). Create UTM codes for digital channels to ensure all URLs are tracked appropriately
Metrics: Use tools to pull data and input data into trackers
Reporting: Build slides for reporting as requested
Oversee purchase orders for digital channels by submit contracts and agreements for POs, code requests correctly, track progress, send POs to vendors as needed
Up to 10% travel requirement within the Market Region and internationally
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Completed (Bachelor's) degree in marketing, communications or similar concentration
Minimum of 3-5 years of related work experience in marketing
Life science industry experience desirable
Experience in an international and matrixed organization. Ideally working with cross-cultural teams
Professional competence, special knowledge (e.g. languages, IT)
Skilled in project management to achieve deliverables on time and in-scope
Excellent verbal and written communication in English. Portuguese and Spanish an advantage
Working knowledge of marketing automation systems (Marketo)
Experience with digital platforms & tools (Google Ads, GDN and Google Analytics, Meta, LinkedIn)
Familiar with CRM systems (Microsoft Dynamics a plus)
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Compensation: $75k - $80k annually, bonus eligible
Competitive total rewards package including health, financial, and education benefits
Innovative and Collaborative corporate culture
Direct impact on business
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