Digital Tagging Strategist

Bose is seeking an experienced Senior Website Tagging Specialist to join its Marketing team. The ideal candidate will have a strong background in complex tagging plans, with expertise in Google Tag Manager and Adobe Launch.

The Senior Website Tagging Specialist will be responsible for overseeing the tagging plan, tracking architecture, KPI measurement plan, data layer, and media tags. This includes writing recommendations for Google Tag Manager architecture, acting as an advisor for new requests, connecting consumers of the data layer, and defining recommendations about usage of the tags and new tagging requests.

• Tagging Plan: Manage and expand the tagging plan to meet business needs.
• Tracking Architecture: Write recommendations for Google Tag Manager architecture and ensure proper implementation.
• KPI Measurement Plan: Develop recommendations on requirements and act as an advisor for new requests.
• Data Layer: Connect all consumers of the data layer and define recommendations on tag usage.
• Media Tags: Implement media tags, quality assurance, and optimization for all media tags.

The successful candidate will also troubleshoot issues with media agencies, run and adjust Commission Junction programs in Tag Manager and Adobe Launch, and streamline processes whenever new tools or resources are introduced.

Bose offers a competitive salary range of $90,000 - $120,000 per year, depending on experience, plus benefits including health insurance, 401(k) matching, and paid time off. Our company values diversity and inclusion, and we are committed to creating an atmosphere where every candidate feels supported and empowered in the interviewing process.

If you are passionate about sound and music, and have experience in digital marketing and analytics, we encourage you to apply for this exciting opportunity to join our team at Bose.