Digital Marketing Strategist

1 week ago


Framingham, Massachusetts, United States Eppendorf Full time
Job Description:

The Digital Marketing Specialist will drive digital marketing activities, ensuring deliverables are achieved on-time. This role requires project management expertise to oversee marketing operations, provide exceptional support, and contribute to the success of our digital marketing channels.

Key Responsibilities:
  • Digital Marketing Channel Management
    • Support email, social media, and search marketing efforts
    • Develop and implement digital marketing strategies to achieve business goals
  • Data Analysis and Reporting
    • Owning reporting tracking for digital marketing activities and overall campaign results
    • Utilizing data analytics tools to inform marketing decisions
  • Marketing Automation and Optimization
    • Developing programs in Marketo by following campaign briefs, making recommendations, testing, and troubleshooting
    • Ensuring email and social media calendars are up-to-date
  • Paid Search and Display Advertising
    • Managing keywords and ads for paid search and GDN campaigns
    • Working with stakeholders on optimization and budget allocation
Requirements:
  • Education and Experience
    • Bachelor's degree in marketing, communications, or a related field
    • Minimum 3-5 years of experience in marketing, preferably in the life science industry
  • Skills and Qualifications
    • Project management skills to achieve deliverables on-time
    • Excellent verbal and written communication in English; Portuguese and Spanish an advantage
    • Working knowledge of marketing automation systems (Marketo)
    • Experience with digital platforms and tools (Google Ads, GDN, Google Analytics, Meta, LinkedIn)
    • Familiarity with CRM systems (Microsoft Dynamics a plus)
Compensation and Benefits:

Eppendorf offers a competitive total rewards package, including health, financial, and education benefits, as well as a bonus eligible compensation plan. The estimated annual salary range for this position is $75,000-$80,000, depending on location and experience.



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