Digital Marketing Strategist
1 week ago
The Digital Marketing Specialist will drive digital marketing activities, ensuring deliverables are achieved on-time. This role requires project management expertise to oversee marketing operations, provide exceptional support, and contribute to the success of our digital marketing channels.
Key Responsibilities:- Digital Marketing Channel Management
- Support email, social media, and search marketing efforts
- Develop and implement digital marketing strategies to achieve business goals
- Data Analysis and Reporting
- Owning reporting tracking for digital marketing activities and overall campaign results
- Utilizing data analytics tools to inform marketing decisions
- Marketing Automation and Optimization
- Developing programs in Marketo by following campaign briefs, making recommendations, testing, and troubleshooting
- Ensuring email and social media calendars are up-to-date
- Paid Search and Display Advertising
- Managing keywords and ads for paid search and GDN campaigns
- Working with stakeholders on optimization and budget allocation
- Education and Experience
- Bachelor's degree in marketing, communications, or a related field
- Minimum 3-5 years of experience in marketing, preferably in the life science industry
- Skills and Qualifications
- Project management skills to achieve deliverables on-time
- Excellent verbal and written communication in English; Portuguese and Spanish an advantage
- Working knowledge of marketing automation systems (Marketo)
- Experience with digital platforms and tools (Google Ads, GDN, Google Analytics, Meta, LinkedIn)
- Familiarity with CRM systems (Microsoft Dynamics a plus)
Eppendorf offers a competitive total rewards package, including health, financial, and education benefits, as well as a bonus eligible compensation plan. The estimated annual salary range for this position is $75,000-$80,000, depending on location and experience.
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