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Digital Marketing Coordinator

4 months ago

Plano, United States Zips Car Wash Full time
Job Details

Job Location
Corporate Plano - Plano, TX

Position Type
Full Time

Job Shift
Any

Job Category
Marketing

Description

The Goal of this position is to serve as the internal point of contact for digital marketing support for all brands, primarily for CRM and Mobile App, but may also include other digital marketing platforms and channels. The Digital Marketing Coordinator will assist in the planning/calendarization, creative design, creation, execution, and follow-up reporting of email and SMS communication for department programs, promotions, and initiatives for all brands. This position is also responsible for overall management of Mobile App maintenance and enhancement initiatives for all brands, which may include creation of graphics and copywriting, deployment and optimization, and key reporting. Tasks and exposure will require frequent collaboration with cross-functional teams, including Operations, Facilities, and Training, in addition to all Marketing department verticals; interacting with all levels of employees from hourly to executive leadership.

Primary Duties:
  • CRM Planning, Management, and Analysis
    • Assist in the planning and strategy of email and SMS communications, including building and maintaining a calendar of activity
    • Serve as the brand lead for agency and contractor partners, coordinating efforts and providing direction on an regular basis
    • Participate in the creation of key CRM automations and monitor performance post-deployment to ensure maximum efficacy
    • Support the creation of communication by reviewing for accuracy and brand-fit and/or designing graphic assets and copywriting
    • Leverage experience in or develop working knowledge of Salesforce Marketing Cloud to be able to deploy and analyze communications
    • Maintain regular tracking of all campaigns and messages to be able to analyze and synthesize fact-based recommendations for improvement
  • Mobile App Management and Reporting
    • Participate in all development calls and maintain working calendar and roadmap documentation
    • Assist with design, copywriting, creation, setup, testing, deployment and optimization of all in-app activations and advertising materials
    • Creation and maintenance of key reporting for mobile app performance to both field and leadership audiences
      • Support on-going advertising programs and initiatives to achieve budgeted targets for key performance indicators
      • Provide site-level support for all questions and technical challenges with mobile app or related applications
    • General Digital Marketing and Department Support
      • Collaborate with different marketing verticals to understand their varying initiatives and deploy relevant activations across CRM and mobile app
      • Additional general support across all digital marketing channels (social, listings, website, etc.) and for all marketing department vertical teams as needed


Qualifications

Skills & Attributes:
  • Self-starter with a service/support mentality and the ability to work quicky and accurately, both independently and in a team environment
  • Organized and thorough 'project manager' mindset with strong attention to detail, process, and follow-through
  • Interest in, passion for, or first-hand experience with customer relationship management (CRM) platforms, principles, strategies, and best practices
  • Experience with basic digital platform management dashboards/portals
  • Comfortable with analyzing and interpreting large raw data sets to understand performance and synthesize key insights
  • Positive, energetic personality and resilient attitude under pressure and time constraints
  • Graphic design skills and/or a background in art design
Requirements:
  • High school diploma or equivalent required; Bachelor's Degree in Digital Marketing discipline preferred
  • At least 1 - 2 years of experience in a corporate digital marketing type role with a focus in email or SMS
  • Experience in Salesforce Marketing Cloud a strong plus
  • Resilient, organized and detailed with ability to manage multiple projects and frequently-changing priorities and/or timelines
  • Working knowledge of Microsoft Excel, PowerPoint, and Outlook
  • Professional and clean uniform and appearance