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Merchandise Sales Web Designer 2
4 months ago
Location: Birmingham, AL 35203 (Hybrid)
Schedule: Hybrid; 3 days in office (Monday, Tuesday, Thursday), 2 days remote (Wednesday, Friday)
Department: Merchandise Sales ***NOTE: Please include a portfolio link with your application so we can see your ability to design corporate-branded assets.
Merchandise Sales Web Designer
The Web Designer creates digital graphics to be used on our websites and across digital marketing channels in support of 48 Alabama Power Appliance Center locations. The Web Designer will be able to translate high level business requirements and promotional campaigns into branded, intuitive, revenue generating designs that are appropriate to their respective channel.
The Web Designer develops site content and graphics by collaborating with the E-commerce Specialist and Advertising team – designing images, icons, banners, etc. Designs include the following, from concept to execution:
- Monthly emails designed and tested
- Website graphics (expected 2-3 updates per week)
- Website landing pages (Gift Guide, Branded Pages, etc.)
- Blog graphics
- Social media graphics
- Website UX updates
- Intranet updates
Additional duties:
- Be familiar with and adhere to corporate brand guidelines
- Collaborate with Advertising team on campaign requirements, social media strategy, etc.
- Support retail stores through special projects
- Use design best practices to maximize media’s impact
- Create, develop, design, code and implement digital content
- Test designs across multiple browsers and devices
- Edit & proofread content for accuracy
- Manage code repository in GitHub
High Level Responsibilities:
- Accountable for on-time implementation of all digital assets (web pages, emails, banner ads, landing pages, etc.) in support of content calendars.
- Provide input into the development of and ensure the adherence to brand standards on all digital channels.
- Implement SEO strategies that drive overall and campaign-specific web traffic.
- Perform routine quality and usability testing for existing and new sites to maximize the website experience.
- Implement proper tagging and site coding to ensure the capture of all desired channel metrics.
- Develop solutions for company website.
- Collaborate with other developers, designers, and project managers.
- 3-5 years of experience coding CSHTML, HTML, CSS, JavaScript, or other equivalent applications.
- Experience with Shopify.
- 3-5 years of experience image and site editing using various software packages such as Dreamweaver, Photoshop, Acrobat, or other equivalent applications.
- Experience using content management systems (Adobe AEM), and web/design software.
- 3-5 years of experience working through browser compatibility issues for all major browsers and platforms.