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Director of Analytics

1 month ago

Saratoga Springs, United States FingerPaint Marketing Full time

Description

Position at MedThink CommunicationsReset your expectations of a health and wellness company.Independent by design and built on a foundation of empathy, Fingerpaint Group is a collection of healthcare companies that celebrates what you bring as both a professional and an individual.With talent across the United States and Europe launching more than 200 brands, we are committed to creating and executing meaningful experiences. Here, creativity happens naturally-we attract top talent and give them a space to grow and collaborate. MedThink, a Fingerpaint company, offers extensive medical communications through two distinct divisions: MedThink SciCom, which harnesses deep scientific knowledge and extensive industry experience to develop solutions for medical affairs, medical communications and publication groups, and MedThink Communications, which provides healthcare communications and marketing services to commercial teams that leverage performance-driven medical education to enhance HCP beliefs and understanding. Moving Minds. Moving Markets. Moving Medicine.

We are looking for a talented and experienced Director, Analytics to join and lead our growing team. The Director, Analytics will own measurement strategies for MedThink clients and lead a team of analysts executing on those strategies. This position reports to the VP, Insights & Connections and will be responsible for senior cross-department collaboration with digital strategists, media strategists, medical strategists, and others. The ideal candidate will have expertise in deriving data-driven insights across a wide range of initiatives including primary quantitative and qualitative research methods, syndicated research databases, and digital and media analytics. You will be able to develop measurement frameworks that align overall business objectives, strategies for achieving those objectives, and tactics used to execute on those strategies into a cohesive whole. You will also be able to navigate environments with inherent uncertainty and complexity, while nurturing ideas to become fully realized solutions. You will work on a variety of different projects targeted at helping support client initiatives via measurement strategy solutions, maintaining and improving existing processes and project types, and driving innovation. You'll play a meaningful role in crafting how our company approaches analytics, as well as mentoring a growing team of analysts. You will manage a team of analysts executing on ongoing analytics projects for our promotional clients, as well as identify and drive new opportunities for expanding the use of analytics in medical affairs. Experience developing key insights to provide strategic approach and recommendations for brand planning and new business opportunities is ideal. Additional responsibilities include educating and consulting clients from a measurement strategy best practices standpoint. This position will also work closely with MedThink decision makers, other department heads, and additional stakeholders to ensure internal projects and initiatives are completed up to analytics standards & best practices. We are a full-service medical communications agency that thinks creatively and solves complex challenges. We value collaboration, innovation, and excellence. We offer competitive compensation and benefits packages, as well as opportunities for career growth and development. Position Responsibilities:
  • Manage and grow a team of analytics professionals
  • Collaborate with senior leaders across departments to align on business goals and strategies
  • Mentor and coach analysts on technical skills and professional development
  • Foster an agency culture focused on discovering business insights and recommendations
  • Understand our client's business, strategies, and objectives to develop measurement models to gauge effectiveness against those objectives
  • Work with internal and external teams to effectively measure tactics in multichannel/omnichannel ecosystem and understand how all the pieces work together
  • Make recommendations for optimizations to improve website/digital/media initiative performance via clickstream and VOC data
  • Help drive innovation in analytics methodologies, tools, and applications
  • Oversee creation of analytics reports using Excel, PowerPoint, and BI tools such as Tableau
  • Provide oversight for tracking installations via tag management solutions
  • Consistently manage analytics data collection process and quickly troubleshoot issues as they arise
  • Present analytics findings and recommendations to internal and external stakeholders in a clear and compelling way
  • Educate and consult clients from a measurement strategy best practices standpoint
  • Create competitive intelligence reports as needed
  • Define data sources, metrics, dimensions, and dashboards to facilitate inquiry, analysis, and reporting; Ensure data hygiene and data integration across all sources
Talent & Knack
  • 6+ years of strategic insights and analytics experience
  • Analytical thinker, quantitative orientation, and excellent problem solver who can uncover the 'why' and the 'so what'
  • Strong mathematical/statistical knowledge required
  • Experience in pharmaceutical industry
  • Experience in implementing analytics installations via Google Tag Manager and Google Analytics
  • Experience using survey design software such as Qualtrics or SurveyMonkey
  • Experience developing and deploying surveys, with knowledge of survey design principles and methodologies
  • Proficiency in creating in-depth and insightful analytics reports
  • Experience implementing, measuring, and optimizing the success of multichannel/omnichannel campaigns
  • Passionate about innovation

Don't meet every single requirement? That's okay Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles Our team of qualified recruiters can match you with the right opportunity.
Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.