Product Marketing Manager

3 weeks ago

Plano, United States TCP Software Full time

TCP is committed to cultivating a diverse and inclusive team. However, we are not able to sponsor visas for this role.

About TCP (TimeClock Plus):

For more than 30 years, TCP has helped organizations engage their people by providing flexible, mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of all sizes in the public and private sector to meet their complex timekeeping, employee scheduling, leave management and other workforce needs. Growth is happening and our vision for a successful future is clear - We'd love for you to join us on this journey For more information on TCP, visit www.tcpsoftware.com or follow us on LinkedIn or Facebook.

As a Product Marketing Manager for our TimeClock Plus product, you'll be responsible for:

  • Market Intelligence - Become an expert on our buyers, who they are and how they buy our software. You'll build an understanding of the buyer journey and its relationship to our sales process to help the company make intelligent, market/buyer centric decisions.
  • Product Messaging - Work together with product management to construct messages that clearly articulate the value our TimeClock Plus provides, the challenges it solves, and why customers should deploy our solution now.
  • Content Creation - Work collaboratively with our content team to develop content for sales and partner enablement, partner engagements, and external marketing/demand generation campaigns and communications.
  • GTM Strategy - Assist in executing our GTM strategy, including identification of target market/customer, buyer persona interviews, core use cases, and the customer journey.
  • Sales and Partner Enablement- Establish competitive battlecards and work closely with Sales and Partner Enablement to conduct trainings that ensure internal and extended sales forces are fully educated on product features and new releases. Help conduct win/loss analysis on a quarterly basis.
  • Product Packaging- Work across multiple departments, including marketing, finance, operations, product management, and sales to define product structure, including naming, packaging, licensing, and pricing to simplify the sales/acquisition process and encourage customer adoption.
  • Product Launch& Excitement - Own and coordinate product launches to maximize awareness. Drive product excitement into key segments to maximize adoption and usage.
  • Campaign Planning & Execution- Work with senior marketing leaders to craft program plans and define inbound and outbound marketing channels. Work with Demand Gen to define and build email nurture/drip programs and relevant target segments within Marketo/HubSpot.
  • Measurement and Analytics- Work with marketing operations, product marketing, and marketing leadership to define campaign targets and build reports and dashboards to report on program performance and ROI.
  • Competitive Intelligence - Study and monitor the key players in our industry (i.e., potential alternatives to our product), help define how we are different, and why our differentiators are important to our target audience.
  • Industry Relations - Establish a working relationship with our PR agency to help craft pitches, award submissions, and press releases that drive product excitement, amplify our brand, and elevate our credibility.
  • Spokesperson- Serve as a primary company spokesperson and advocate for TimeClock Plus while engaging with analysts, press, customers, and investors.
You are a strong fit for this role if you have:
  • Bachelor's degree (preferred)
  • At least 3 years of experience in product marketing
  • An understanding of and experience in high technology - previous experience with time-tracking, scheduling, or workforce management solutions is a significant bonus.
  • Marketing Automation experience and/or demonstrated ability to learn and adapt to new technology quickly.
  • Ability to write about technology clearly with the ability to distill complex business and technology concepts into easily understood value statements.
  • Adaptive personality, highly organized and self-motivated, takes ownership and delivering results in a fast-paced environment - should be comfortable with high ambiguity.
  • Ability to understand technology at its core functions and articulate the benefits of the technology at a business level.
  • Demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market for software and service products in a B2B environment.
  • Quantitative, creative, and exceptional communications skills
Benefits:
  • Competitive salary based on experience
  • 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
  • 8 hours to volunteer and impact the community
  • Comprehensive benefits (Health/Dental/Vision/ 401K)
  • The work/life set up you need to be successful.


TCP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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