Product Marketing Manager

6 days ago

Plano, Texas, United States Catalyst Corporate FCU Full time

Full Time, Permanent Opportunity for Product Marketing Manager (Local to Plano, TX)

Catalyst and Your Career

At Catalyst Corporate Federal Credit Union, our mission is to be a premier innovative corporate credit union, providing exceptional member value in an efficient, safe and sound manner.

To accomplish this, we actively pursue talented individuals capable of making a positive impact on member credit unions, and we do our best to retain these employees. Among the ways we do this are generous benefits, a safe work environment and promotion of a strong work-life balance. We believe in our employees' success, and the average employee tenure of 14 years suggests that our employees feel the same way

The Work Itself

The Product Marketing Manager is a senior marketing strategy position leading the alignment of marketing activities and sales tactics while serving as the primary liaison between marketing and sales. The Manager will develop the go-to-market plan for Catalyst solutions, delivering a steady stream of qualified sales leads while equipping the sales team to make more sales in less time.

As an expert on Catalyst products and solutions, the Manager will articulate the key benefits and selling points of the company's various products, communicating clearly and succinctly why Catalyst solutions win. The Manager will develop a comprehensive lead generation plan, including messaging, media, events, thought leadership and more, directing the activities of the marketing department to execute the plan.

The Manager will drive sales enablement for the organization, preparing the sales team to sell successfully through effective training, competitive analysis, buyer persona development and messaging, sales process improvement and joint sales/marketing metrics reporting.

The Talent You Bring

The Essential Requirements:

  1. Four-year degree in marketing, sales or product management
  2. 5 or more years of experience in a similar role including directly operating with the sales function and managing the product marketing function for a business-to-business company
  3. 4 or more years of experience managing lead generation and campaign creation across multiple touch points including email, social, events, website, print, etc.
  4. Excellent written and verbal communication skills
  5. Experienced user of Salesforce and lead generation tools with minimum 4 years of experience
  6. Knowledgeable in marketing to financial services organizations, with 4 or more years of experience marketing to banks and/or credit unions
  7. Experienced user of marketing automation tools and platforms
Preferred Requirements:
  1. 8 or more years of experience in a similar role including directly operating with the sales function and managing the product marketing function for a business-to-business company
  2. 6 or more years of experience managing lead generation and campaign creation across multiple touch points including email, social, events, website, print, etc.
  3. Drive to stay current and "best in class" in the use of sales enablement techniques, tools and processes
  4. Power user of Microsoft PowerPoint, Teams, Excel and Word
  5. Experienced with Salesforce Account Engagement marketing platform
  6. Experienced in writing thought leadership content including blog posts, white papers, client testimonials, etc.
How We'll Have Your Back

Catalyst Corporate's compensation structure offers market-competitive base pay. However, Catalyst's full compensation package is more than just your paycheck and is meant to support and improve your personal and professional life, including:
  • Time Away: Federal Holidays, Vacation, Sick Time, and Parental Leave, as well as time off for volunteering.
  • Planning for the Future: 401K retirement savings plan with matching and company contributions.
  • Supporting your Health & Well-Being: Flexible health and insurance options, including Medical, Dental, and Vision Insurance choices, Long and Short-Term Disability Insurance, Life Insurance, Supplemental Life and AD&D Insurance, as well as a Flexible Spending Account.
  • Building a Family: We were named "Best Place for Working Parents" 4 years in a row due to our commitment to family-friendly policies and practices.
  • Work-Life Integration: Other benefits include credit union membership, a casual work environment, paid covered parking, and an onsite fitness facility with showers. In addition, we also offer access to a variety of onsite services, such as a massage therapist and personal trainer, car wash and detail service, vehicle refueling service, and food delivery service.
Who We Are

Catalyst Corporate Federal Credit Union is a wholesale cooperative financial institution that serves 1,400+ credit unions across the country. Catalyst Corporate provides its members with core financial services and back-office support, including payments, liquidity, investment and balance sheet management solutions. For more information, visit www.catalystcorp.org.

Catalyst Corporate is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

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