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Field Marketing Manager

2 months ago

Columbia, United States Timeless Vapes Full time
Description

About Timeless Select LLC

Timeless was founded in 2013 with the vision of creating a Leading Lifestyle Brand around Cannabis products that are efficient, safe & discreet to use. Our passion for R&D and Brand building has led Timeless to be one of the most innovative brands in the market.

Community, Culture, and Legacy are the building blocks of what we do at Timeless. We always have and will continue to work with local businesses, artists, charities, and dispensary partners to support the movements that we believe impact our industry and world for the better.

About the role:

The Field Marketing Manager creates a unique interaction between our patients, staff, and retail partners to support sales execution, market growth, and industry dominance. This role is responsible for developing, executing, and supporting field marketing campaigns while identifying demographic data to plan exciting events that showcase the Timeless House of Brands. Plan and execute promotional events, product launches, influencer interviews, and other marketing initiatives. The Field Marketing Manager directly oversees the Kindness Team to continue the development and best practices, including strategic scheduling, in-store campaign execution, and team training. As a reliable source of information on all things Timeless, you ensure that the Kindness Team is educating, engaging, exciting, and inspiring patients & dispensary staff.

This position requires excellent communication skills, strong project management skills, and a passion for driving business growth through creative and effective field marketing programs.

* Anticipating for Mid-September hiring

Responsibilities

Marketing Strategy and Execution:
  • Develop and implement innovative field marketing strategies to promote brand awareness and engagement.
  • Generates event and local partnership leads, maintains existing relationships in the industry, and builds new relationships to benefit the brand.
  • Coordinate and oversee marketing events, campaigns, and promotional activities.
  • Maintain knowledge of industry trends, competitors, and market conditions to inform or pivot marking strategies and tactics.
  • Identify brand seeding opportunities to increase awareness, reach new audiences, and create a buzz in the field.
Kindness Team
  • Creates and maintains expectations for Daily/Weekly/Monthly goals in Field Marketing and Kindness Team
  • Leads weekly meetings with Kindness Team Manager aligning on weekly tasks
  • Ensures Kindness Team Manager is creative in planning up-leveled in-store activations, i.e., Anniversaries, takeovers, product drops
  • Monitors the Kindness Team Manager in submitting accurate payroll and mileage for Kindness Team Members.
Events
  • Plans and facilitates logistics for all events, including locating resources, visiting sites, and leading all pre-event meetings.
  • Attends all events as much as possible or as deemed necessary to assist staff, meet patients & take photos.
  • Works with sales and brand departments to ensure support is being provided through events
  • Creates timelines and holds all stakeholders accountable.
  • Creates and communicates in-depth run of shows to all parties involved.
  • Documents events with photos, videos, and interviews as deemed necessary to highlight our brand on social media posts, newsletters, and presentations.
Business Planning / Reporting / Collaboration
  • Work with the Sales Director, National Teams, and local support teams to align field marketing efforts with overall business objectives.
  • Share insights and feedback from field activities to inform broader marketing strategies and brand recognition.
  • Track and analyze the effectiveness of marketing campaigns and Kindness Team initiates, providing monthly reports of successes and challenges.
  • Utilize data to make informed decisions and adjust business plans, strategies, or objectives based on data findings.
  • Own your piece of the business
Candidate Qualifications

Skills
  • Strong leadership qualities - leads by example
  • Self-starter, self-motivated
  • Operates with a sense of urgency
  • Creative and innovative in planning regionally relevant concepts
  • Organized & strong attention to details
  • Exceptional customer service and communication skills
  • Passionate about Timeless and the Cannabis Industry
  • Exceptional time management skills
  • Respectful, responsible, trustworthy
  • Fantastic customer service ethic and high expectations for quality
  • Budget management and negotiation skills
  • Superior time management skills, multi-tasking abilities, team playing skills
  • Proficiency in Excel, Canva, and various project management software
  • Background in photography and the ability to capture content following brand guidelines
  • Must have strong communication skills with the ability to express ideas clearly and concisely in written and verbal formats.
Experience
  • 3 years of experience in marketing and promotions
  • 1-2 years of proven event management
  • 1-2 years of project management experience
  • Proven track record of generating revenue from events
  • Proven experience with event management including core areas such as exhibits, catering, audio-visual, event timeline and budgeting
Educational Background / Certificates
  • Bachelor's degree in Marketing or related field (preferred)
  • Equivalent combinations of education and experience may be considered, including internal experience.
  • Experience within a regulated environment (preferred)
  • Experience working in cannabis (preferred)
Additional Qualifications
  • Must be a minimum of 21 years of age
  • Reliable transportation is a must
  • Ability to work unpredictable hours including evenings and weekends
  • Must have valid Identification
  • Must be authorized to work in the US.
Physical Demands: (The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of their job)
  • Must occasionally lift and move up to 50 pounds
  • Must be able to perform all duties on their feet during a 4-hour up to a 12-hour shift.
Full-Time Benefits
  • Employee discount on website merchandise
  • 10 paid holidays
  • Sick Time; available after 90 days
  • Health, Dental, Vision, & Life Insurance; after 90 days
  • Vacation Time; after 1 year of employment
  • Paid Parental Leave; after 1 year of employment
  • Annual bonus based on performance

* Anticipating for Mid-September hiring