Campaign Manager

4 weeks ago


Brooklyn, United States Adorama Full time
Description

Overview:

We are seeking a dynamic and experienced Printique Campaign Manager with a strong background in Ecommerce WordPress proficiency, Copy Writing for Blogs, SEO and Search, Excel excellence, Email-SMS Campaign management skills and Klaviyo familiarity, GA4 & Looker. The ideal candidate will play a pivotal role in master calendar management, copy writing, blog development, executing, and optimizing marketing campaigns to drive growth and revenue for our brand.

Reporting Structure:

VP Growth Brand Marketing

Responsibilities:
  • WordPress Mastery: Utilize WordPress to maintain and update the company website, ensuring content is current, engaging, and reflective of brand messaging.
  • Wesbite Landing Pages: Content Curation, Uploads and Campaign Management between Evergreen Brand and Promo Campaigns content.
  • Blog Management: Monitor blog performance, metrics, engagement, SEO
  • External Blog and Collab Initiatives via Affiliates and Referral Blogs
  • CRM Campaign Management: Oversee Email and SMS strategies & approvals to nurture leads, enhance customer retention, and drive repeat purchases.
  • Collaboration: Collaborate cross-functionally with the design. social media and content team to ensure alignment of marketing efforts with overall brand objectives and messaging.
  • Partner with Creative Content Team, Social Media Manager, Head of Affiliates/Referrals and Partnerships very closely and be part of the content creation process where needed.
  • Master Calendar: Create and maintain master calendar across all marketing verticals for on time execution timelines across all Brand, Marketing & Ecommerce initiatives.
  • Optimization: Continuously optimize campaigns and marketing strategies based on performance metrics, market trends, and customer feedback to drive continuous improvement and achieve KPIs.
  • Weekly, Monthly, Quarterly Campaign Reporting: Create cross-channel reporting- Website, Performance Marketing, Email-SMS, Social Media, Affiliates, Referrals, Other- using GA4, Looker, Website Dashboard- BigQuery
  • Photography & Videography knowledge and Interest is a Plus
Requirements:
  • Bachelor's degree in Marketing or related field.
  • Proven experience in eCommerce, preferably in a campaign management role.
  • Ability to write campaign copy, blog posts, product descriptions, SEO driven ecommerce copy, Ad Copy.
  • Klaviyo- Email/SMS systems and experience CRM campaign planning, copy & CTA
  • Excellent communication, organizational, and project management skills.
  • Proficiency in WordPress and execution experience in website management is a must.
  • Ability to thrive in a fast-paced environment, prioritize tasks effectively, and adapt to changing priorities.
  • Schedule: This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40 hour work week is expected.

If you meet these qualifications and are passionate about driving marketing initiatives in a dynamic eCommerce environment, we encourage you to apply for this exciting opportunity to join our team at Printique. Based in Brooklyn, NYC.

The salary range for this role is $85,000 to $100,000. The rate will be determined based on overall skills and experience.

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