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WW eCommerce Global Community Specialist

2 months ago

Morrisville, United States Lenovo Full time
General Information

Req #

WD00071684

Career area:

Marketing

Country/Region:

United States of America

State:

North Carolina

City:

Morrisville

Date:

Tuesday, September 10, 2024

Working time:

Full-time

Additional Locations:
* United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

The Global Community Specialist will meet Gen Z where they spend their cyber time and influence brand affinity for Lenovo products and services. This role is responsible for maintaining a high level of engagement through a variety of strategies and tactics relatable to Gen Z, enhancing the community with relevant connections to social media channels, and creating brand stickiness and loyalty.

Responsibilities:

• Explore and participate in new strategies to grow the Lenovo Global Communities membership with a unique Gen Z perspective for member acquisition

• Moderate and promote two-way communication on all social handles (including: LinkedIn, TikTok, Instagram, Meta, Discord, Twitch, YouTube, etc.)

• Assist Global Community Manager team with engagement, moderation, and group discussions on the Legion Gaming Community, Lenovo EDU Community, and Lenovo Pro Community

• Attract, engage, retain, guide, and inspire a Gen Z audience to buy and promote new offerings from Lenovo

• Amplify the relevant community founders and contributors, and develop programs to recognize and celebrate them

• Lead traffic to Lenovo.com and community spaces (platform, social, messaging on CRM)

• UAT new features and functions, bring new roadmap opportunities to the stakeholders of the Global Community platform

• Engage external stakeholders/seek out partnerships to develop reward/points/reverse-affiliates program

• Report on social metrics, the community and social experience, and community engagement to provide feedback and insights to leadership and partners

• Find opportunities to add impactful new content, experiences, and resources, and develop program content, including videos/webinars

• Collaborate with the content strategists, segment business owners and Sr. Manager of Global Communities to develop a quarterly content plan to align with promotional/seasonal periods

• Coordinate with WW and local Marketing, PR and Communications teams to provide engaging text, image and video content

• Monitor the community on an ongoing basis, and personally engage in the community and create new content where appropriate

• Develop and implement innovative ideas to continuously add value

• Act as the face and voice of the Lenovo brand for our three key segments focusing on Gen Z audience

• Organize and manage events to boost brand awareness

Basic Qualifications
  • 3+ years experience Social Media, Marketing and/or Communications experience
  • Bachelor`s degree
Prefered Qualifications
  • Strong written and communication skills.
  • Demonstrated track record of growing digital communities and managing online audience responses and messages.
  • Demonstrated ability to collaborate effectively across multiple teams


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations:
* United States of America - North Carolina - Morrisville

* United States of America

* United States of America - North Carolina

* United States of America - North Carolina - Morrisville