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Marketing Specialist
2 months ago
Job Overview:
We are seeking a dynamic Creative Manager / Marketing Specialist with a focus on video content creation and social media management. The ideal candidate will have experience in designing ads, creating and editing videos, and managing social media platforms. You will play a key role in enhancing our brand's online presence and engaging with our audience through compelling multimedia content.
Key Responsibilities:
Video Content Creation:
- Design and produce engaging video content for various platforms.
- Perform testing, including product testing and document the process through video.
- Edit and cut videos to create polished content for customer communication.
- Occasionally travel to customer locations to capture on-site video content.
Social Media Management:
- Manage and update our social media accounts on Facebook, Instagram, Twitter, and LinkedIn.
- Create and post graphics and videos tailored to each platform.
- Maintain a consistent posting schedule, with 3 posts per week
- Develop and manage content calendars.
- Take responsibility for creating and managing ads for trade magazines and custom-cut metal products.
Content and Communications:
- Oversee constant contact and newsletter communications.
- Edit and proofread blog content to ensure clarity, consistency, and engagement.
Data Management:
- Utilize Excel to manage spreadsheets related to testing and data entry.
Design and Proposal Development:
- Use Adobe Creative Suite, including InDesign, to develop content and design videos
- Format proposals using InDesign.
Industrial and Technical Video Production:
- Capture and create videos that document industrial processes, including machinery operations.
Qualifications:
- Proven experience in video production and editing.
- Strong skills in social media management and content creation.
- Strong creative skills with the ability to develop innovative content.
- Proficiency in Adobe Creative Suite, especially InDesign and video editing tools.
- Excellent organizational and project management skills.
- Ability to travel for occasional on-site video production.
- Experience in managing and analyzing data using Excel.
- Strong written and verbal communication skills.
Preferred Qualifications:
- Experience in industrial or manufacturing video production.
- Familiarity with trade magazine advertising.