Communications amp; Marketing Manager

2 weeks ago

Austin, United States University of Texas at Austin Full time

Communications and Community Engagement - Implements strategic communications and outreach plans for the Ransom Center. Writes for a variety of purposes including, but not limited to, social media, email communications, media announcements, blog articles, public service announcements, and website content. Supports biannual magazine publication through communications, content management, and permissions. Continually researches and applies new forms of community engagement to invite active participation with the Centers mission.Email Marketing, Blog, and Social Media - Develops and executes email communications to the Centers audiences through a bulk-email automation platform; creates visual email assets; develops templates; and maintains email lists with an emphasis on growth. Expands online presence through social media messaging; designs and creates visual content; posts regularly across multiple channels to increase audience growth; develops content in coordination with a cross-departmental development team.Marketing and Reporting- Implements marketing strategies for the Ransom Center through paid ad placements to promote exhibitions, membership, and programs. Monitors audience engagement, social presence, and gives regular updates to the effectiveness of the Center's communications, marketing, and advertising initiatives. Helps to monitor activity across all social channels.Project Management- Helps manage projects for the Ransom Center Communications and Marketing Department using a variety of tools, such as Office 365, WordPress, and web platforms for project, social media, and email management.Publicity and Media Relations- Coordinates and executes public relations projects for the Center. Promptly responds to requests for information under the guidance of the Head of Communications and Marketing. Ensures proper and timely distribution of materials to targeted audiences, the media, and the general public. Plans and executes marketing events and coordinates media visits and interviews. Coordinates photography and video production for marketing and online/social purposes.Performs all other duties as assigned.

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