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Marketing Communications Manager
4 months ago
Our Client a manufacturer of electronic connectors for a variety of commercial, automotive and consumer electronic applications is seeking a highly motivated data-driven Marketing Communications Manager with expertise in utilizing the latest marketing tools to identify and develop new customer contacts. As a key member of our USA sales, engineering and marketing team, you will be responsible for helping to drive growth by increasing brand awareness in target markets/customers, and proactively identifying new leads thru online marketing and . advertising as well as thru electronic lead gathering systems at trade shows. The ideal candidate will have a deep understanding of marketing techniques, be a creative problem solver, and have excellent communication and interpersonal skills.
Responsibilities:
- Develop a deep understanding of our target markets, customers, their pain points, and how our products and services can address their needs.
- Collaborate with the sales, engineering and marketing team to develop effective content for advertising, promotional materials.
- Design graphics and develop/edit/proofread copies for advertisement and social media posts.
- Plan and use effective marketing campaigns, including social media, emailer, tradeshows, media advertisement, and co-op advertisement with our partners.
- Use latest marketing tools to identify effective media campaigns and develop new potential customer contacts through research and data analysis.
- Analyze and report on marketing campaign performance to refine and optimize future initiatives.
- Work closely with the sales team to ensure a seamless handover of leads and support the conversion of leads to customers.
- Continuously monitor industry trends and adjust marketing strategies accordingly.
Qualifications:
- Associates or Bachelor's degree in Marketing, Business Administration, or Engineering.
- 2+ years of experience in marketing communications in connector industry
- Strong understanding of latest internet, marketing techniques and tools
- Excellent communication and interpersonal skills
- Ability to think creatively and solve problems
- Ability to work independently and as part of a team
- Strong organizational and time management skills
- Proficiency with Adobe Illustrator and Photoshop, project management and data analysis tools, CRM systems, and social media platforms