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Marketing Communications Manager

4 months ago


Austin, United States Connection Recruitment Inc. Full time
Job DescriptionJob Description

Our Client a manufacturer of electronic connectors for a variety of commercial, automotive and  consumer electronic applications is seeking a highly motivated data-driven Marketing Communications Manager with expertise in utilizing the latest marketing tools to identify and develop new customer contacts.  As a key member of our USA sales, engineering and marketing team, you will be responsible for helping to drive growth by increasing brand awareness in target markets/customers, and proactively identifying new leads thru online marketing and . advertising as well as thru electronic lead gathering systems at trade shows. The ideal candidate will have a deep understanding of marketing techniques, be a creative problem solver, and have excellent communication and interpersonal skills.

Responsibilities:

  • Develop a deep understanding of our target markets, customers, their pain points, and how our products and services can address their needs.
  • Collaborate with the sales, engineering and marketing team to develop effective content for advertising, promotional materials. 
  • Design graphics and develop/edit/proofread copies for advertisement and social media posts. 
  • Plan and use effective marketing campaigns, including social media, emailer, tradeshows, media advertisement, and co-op advertisement with our partners.
  • Use latest marketing tools to identify effective media campaigns and develop new potential customer contacts through research and data analysis.
  • Analyze and report on marketing campaign performance to refine and optimize future initiatives.
  • Work closely with the sales team to ensure a seamless handover of leads and support the conversion of leads to customers.
  • Continuously monitor industry trends and adjust marketing strategies accordingly.

Qualifications:

  • Associates or Bachelor's degree in Marketing, Business Administration, or Engineering.
  • 2+ years of experience in marketing communications in connector industry
  • Strong understanding of latest internet, marketing techniques and tools
  • Excellent communication and interpersonal skills
  • Ability to think creatively and solve problems
  • Ability to work independently and as part of a team
  • Strong organizational and time management skills
  • Proficiency with Adobe Illustrator and Photoshop, project management and data analysis tools, CRM systems, and social media platforms
Company Descriptionelectronic connector and cable assembly manufacturer.Company Descriptionelectronic connector and cable assembly manufacturer.