Digital Marketing Specialist

4 weeks ago


Woodstock, United States Divergent Advisors Full time

Job Title: Digital Marketing Specialist

Company Name: Divergent Advisors

Location: Woodstock, GA (In-office)

Job Type: Full-time

Company Description:

Divergent Advisors is an independent marketing organization (IMO) dedicated to helping independent financial professionals succeed. We combine old-school values, service, and relationships with today's sales and marketing innovations to deliver the latest tools and services to our clients. Our small, specialized team allows us to serve each client efficiently, with focus and insight.

We pride ourselves on our legendary personalized service and high level of contact, aiming to create "raving fans." With extensive knowledge in the IMO and greater financial services space, we defy the trend that bigger is better, maintaining our commitment to personalized, high-quality service.

Objectives:

The Digital Marketing Specialist will be responsible for setting up and managing digital media campaigns, primarily on Meta (Facebook and Instagram). We are looking for a creative thinker who can work under pressure, analyze campaign performance, and make data-driven decisions to optimize results. The ideal candidate will be self-motivated and possess the skills to communicate effectively across teams.

Responsibilities:

  • Develop, set up, and manage digital marketing campaigns on Meta platforms.
  • Handle social media posts across platforms such as LinkedIn, Meta, TikTok, and YouTube.
  • Manage email marketing campaigns, including content creation and performance analysis.
  • Implement and manage campaign automations and workflows using HighLevel.
  • Analyze campaign performance and make data-driven adjustments to improve outcomes.
  • Collaborate with the creative team to produce engaging content.
  • Monitor and optimize campaigns to maximize ROI.
  • Stay updated with the latest trends in digital marketing.
  • Report on campaign performance and insights to stakeholders.
  • Drive attendance for webinars and digital events through targeted campaigns.
  • Utilize tools like email, LinkedIn, and other social media to support campaign goals.

Requirements:

  • Proven experience in digital marketing, particularly with Meta platforms.
  • Strong analytical skills and experience with digital marketing analytics tools.
  • Experience with social media management across multiple platforms.
  • Familiarity with HighLevel for campaign automations and workflows.
  • Excellent communication and collaboration skills.
  • Highly self-motivated with the ability to manage multiple projects.
  • Relevant degree or certification in marketing or a related field.
  • Proficient with Microsoft Office and social media platforms.
  • Experience with CRM applications is a plus.
  • Positive, upbeat attitude and enthusiasm for digital marketing.

Preferred Qualifications:

  • Experience with other digital marketing platforms (Google Ads, LinkedIn, etc.).
  • Knowledge of SEO and content marketing strategies.
  • Experience with video and multimedia
  • A knowledge of the financial services and insurance industry is a plus

Benefits:

  • Medical, Dental, Vision insurance
  • 401(k) plan
  • Paid Time Off
  • Opportunities for professional growth and development

Application Process:

Interested candidates should submit their resume and cover letter via LinkedIn, directly to careers@, or apply through our company website at .



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