Enterprise Performance Manager

2 weeks ago

Atlanta, United States PureCars Full time
Who is PureCars?

As the industry leader in automotive marketing, we're trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.

We are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.

We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

Job Summary - Enterprise Performance Manager

PureCars is seeking an Enterprise Performance Manager to join us as our team, technology, and client base continues to grow. The Enterprise Performance Manager will work with Asbury Automotive, one of our largest clients, and manage the paid advertising strategy for their large group of dealerships across the country. This position is intended to be 50% remote and 50% hoteling at the Asbury corporate offices in Duluth, GA. This individual will directly interface with the clients' marketing executives to run their strategies , manage campaigns, get hands-on experience, and regularly report on progress and campaign efficacy. If you're looking to take on a large paid advertising portfolio and put your campaign management skills to the test, we want to hear from you

What You'll Do:
  • Work with Asbury Automotive Group, Fortune 500 automotive client partner, to help manage their paid advertising strategy and directly interface with their marketing executives
  • Adjust paid search campaigns based on individual dealership goals and continually identify opportunities to make measurable improvements via ad copy, bid management, budget adjustments, A/B testing, keyword research, testing, and analysis
  • Monitor and report on KPIs including, but not limited to, impression share, CTR, conversion rate, conversions, CPA, cost, and cost per click
  • Work with the client's marketing staff to execute budget changes, ongoing projects, and additional paid advertising requests
  • Be consistently available on/off hours to client's marketing staff to troubleshoot problems with a sense of urgency as needed
  • Work with Asbury's new advanced tech, Clicklane. Asbury's online buying network.
  • Ensure all produced and presented ad copy is within guidelines for OEM compliance standards
The Skills and Experience You Bring:
  • Prior experience in paid search campaign management. Experience in paid programmatic a plus, but not required.
  • Google Ads certifications, Bing Ads certification a plus.
  • Ability to analyze data from search engines, analytics packages, and internal data and make actionable decisions and recommendations.
  • Ability to learn and adapt in a rapidly-changing environment
  • Strong relationship management skills and previous experience interfacing directly with managers and executives to discuss paid advertising strategies
  • Detail oriented with the strong ability to precisely manipulate large, multi-faceted data sets. Pivot tables and V-look-ups skills experience required
Perks at PureCars:
  • Company 401(k) matching with vesting schedule
  • Open PTO policy - take the time you need to travel and relax
  • Continuous company product and skillset education
  • Fun, collaborative team that you will get to partner with across the nation


PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart

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