Enterprise Performance Manager

3 weeks ago


Atlanta, Georgia, United States PureCars Full time
PureCars Enterprise Performance Manager Job Description

At PureCars, we're seeking an experienced Enterprise Performance Manager to join our team and help drive our paid advertising strategy for one of our largest clients, Asbury Automotive. As a key member of our team, you'll work closely with the client's marketing executives to manage their paid advertising campaigns, analyze data, and make actionable recommendations to improve campaign efficacy.

Key Responsibilities:
  • Manage paid search campaigns for Asbury Automotive, adjusting strategies to meet individual dealership goals and identifying opportunities for improvement.
  • Monitor and report on key performance indicators (KPIs) such as impression share, CTR, conversion rate, conversions, CPA, cost, and cost per click.
  • Collaborate with the client's marketing staff to execute budget changes, ongoing projects, and additional paid advertising requests.
  • Provide exceptional customer service, being available to troubleshoot problems with a sense of urgency as needed.
  • Work with Asbury's advanced technology, Clicklane, to optimize advertising efforts.
  • Ensure all produced and presented ad copy meets OEM compliance standards.

Requirements:
  • Prior experience in paid search campaign management, with a plus for paid programmatic experience.
  • Google Ads certifications, with Bing Ads certification a plus.
  • Ability to analyze data from search engines, analytics packages, and internal data to make informed decisions.
  • Strong relationship management skills and experience interfacing with managers and executives to discuss paid advertising strategies.
  • Detail-oriented with the ability to manipulate large data sets and create actionable recommendations.

Perks at PureCars:
  • Company 401(k) matching with vesting schedule.
  • Open PTO policy for travel and relaxation.
  • Continuous company product and skillset education.
  • Fun, collaborative team environment.

PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their background, skills, or experience.

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