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Brand Manager

1 month ago

Austin, United States Nulo Pet Food Full time
Description

ABOUT THIS JOB:

Our Brand Manager is responsible for driving Nulo's household penetration, increasing market share, and strengthening its product portfolio. They will contribute to the development of the annual brand plan, leveraging consumer insights, competitive assessments, market trends, and technologies to ensure the vitality of the dog and cat food portfolios. This person exhibits strong analytical skills, assessing performance across channels and tracking consumer sentiment. A team player, this person collaborates closely with innovation, communication, and retail marketing to commercially activate the plan to deliver the brand's strategic and financial objectives. This individual is commercially minded, exhibits strong project management skills, and is a creative problem solver.

WHAT YOU'LL DO:
  • Be the natural pet specialty category expert, understanding the market, the customer, and the competition.
  • Ownership of the Nulo SKU assortment, assessing SKU performance, profitability, and portfolio objectives. Lead the analysis and recommendation around portfolio and pricing optimizations. Drive continuous enhancement of brand and product quality that strengthens the brand equity and extends the gap versus competition.
  • Participate in the development of annual operating and marketing plans. Make recommendations regarding product strategies, including assortment, pricing, promotion, and positioning activation.
  • Commercialize renovations and innovations including go-to market plans (branding, pricing, benchmarks, promotion, etc.), influencing cross functional teams including R&D, Regulatory, Procurement, Demand Planning, Operations, Sales, Finance, Creative, and Integrated Marketing Communications.
  • Partner with Integrated Marketing Communications, Retail Marketing, and external agencies to align our PR, media, communications, and promotions in support of the brand strategy.
  • Initiate creative packaging briefs and ownership of packaging finalization (graphics, materials, size, etc.), website, CRM, and other owned assets.
  • Manage to the budget/marketing spending to plan and regularly evaluate its effectiveness in driving purchase funnel behaviors linked to brand objectives.
YOU ARE:
  • Responsible, entrepreneurial mindset
  • Well developed marketing experience influencing all elements of the marketing mix (product, positioning, packaging, pricing, promotion, and distribution) in a high growth environment.
  • Demonstrated leadership and project management skills to manage project timelines and cross-functional teams with strong attention to details.
  • Ability to think strategically while executing with excellence.
  • Strong organizational skills with ability to prioritize and focus on outcomes.
  • Analytical skills in using data to make sound recommendations affecting business decisions and results.
  • Interpersonal skills and team player who empathically supports the cross functional team to commit to performance.
  • Outstanding communication skills, with the ability to clearly articulate recommendations in a respectful and fearless manner.
PREFERRED EXPERIENCE
  • Bachelor's degree in marketing, Advertising, or related field
  • 4+ years in brand management or new product development, preferably within pet food or CPG.
  • Strong quantitative and analytical skills required. Ideally, experience working with syndicated data.
  • Strong communication and interpersonal skills required.
  • High proficiency with Excel, PowerPoint, and Word.
WHAT YOU'LL GET:
  • An important role with one of the fastest growing pet specialty brands in the U.S.
  • An incredibly passionate and driven team surrounding you
  • Competitive salary
  • Health Insurance (medical/dental/vision)
  • Three weeks' vacation
  • 401k plan
  • 20% remote work (Fridays)
  • Dogs welcome in the office
TRAVEL REQUIREMENTS:
  • If based in Austin (preferred), requires travel up to 15% of the time.
  • If based remotely, requires monthly travel to Nulo's home office in Austin, TX.
  • In-person meetings at the discretion of the team lead and business needs.


ABOUT NULO:

Founded in 2010 and headquartered in Austin, Texas, Nulo is one of the fastest growing pet specialty brands in America. Nulo, which has 130 employees, was named to Forbes' "Top 25 Most Innovative Retail Brands in the U.S." list and is currently found in over 8 countries around the globe. The company anticipates future growth at :30% annually and is now the 6th largest cat brand and 10th largest dog brand in the U.S. The company sells through three primary channels: e-commerce, neighborhood pet, and national pet retail. Nulo is widely recognized as an innovative and disruptive brand, with a super-premium market position that has provided a foundation for product innovation across the portfolio.

MORE ABOUT NULO:

Nulo is proud to be an equal opportunity employer and embraces diversity in our workplace. We prohibit discrimination and harassment for employees and applicants of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.