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Associate Brand Analyst

3 months ago

Austin, United States augmentjobs Full time
Job DescriptionJob Description

Job Title: Associate Brand Analyst

Job Overview: As an Associate Brand Analyst, you will support the brand management team by analyzing brand performance, market trends, and consumer insights. Your role will involve gathering and interpreting data to help shape brand strategies and enhance brand positioning. This position is ideal for someone with a passion for branding, marketing, and data analysis.

Responsibilities:

  • Analyze brand performance metrics, including market share, sales data, and consumer feedback.
  • Assist in developing and executing brand strategies and campaigns based on data-driven insights.
  • Conduct market research and competitive analysis to identify trends and opportunities.
  • Monitor brand health and track the effectiveness of branding initiatives.
  • Prepare reports and presentations on brand performance and market trends for internal stakeholders.
  • Support the development of brand positioning and messaging strategies.
  • Collaborate with marketing and product teams to ensure brand consistency across channels.

Qualifications:

  • Bachelor's degree in Marketing, Business, Economics, or a related field.
  • 1-3 years of experience in brand analysis, marketing, or a related role.
  • Strong analytical skills with proficiency in data analysis tools and software (e.g., Excel, Google Analytics, Tableau).
  • Excellent communication skills, both written and verbal.
  • Ability to work collaboratively with cross-functional teams.
  • Detail-oriented with strong organizational skills.
  • Familiarity with brand management tools and techniques is a plus.