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Brand Ambassador Manager

2 months ago

Austin, Texas, United States Yellowbird® Full time
About the Role

We are seeking a highly skilled and experienced Influencer Marketing Manager to join our team at Yellowbird®. As a key member of our marketing department, you will play a pivotal role in developing and executing influencer marketing strategies that align with our brand values and objectives.

Key Responsibilities
  • Develop and Implement Influencer Marketing Strategies: Create and execute influencer marketing campaigns that drive brand awareness, engagement, and sales.
  • Identify and Engage Influencers: Research and identify relevant influencers across various social media platforms, and engage with them to build relationships and negotiate partnerships.
  • Manage Influencer Relationships: Foster and manage influencer relationships, including day-to-day communication and negotiation of short-term and long-term partnerships.
  • Track and Analyze Campaign Success: Monitor and analyze campaign success, utilizing data-driven insights to inform and refine future influencer marketing strategies.
  • Stay Up-to-Date with Industry Trends: Monitor industry trends, competitive landscape, and best practices to stay ahead of the curve in influencer marketing.
Requirements
  • Proven Experience in Influencer Marketing: 3+ years of experience in influencer marketing or related roles, with a proven track record of successfully executing influencer marketing campaigns.
  • Strong Communication and Negotiation Skills: Excellent communication and negotiation skills, with the ability to build and maintain relationships with influencers.
  • Deep Understanding of Social Media Platforms: A deep understanding of social media platforms, influencers, and digital marketing trends.
  • Analytical Mindset: An analytical mindset, capable of analyzing content data and deriving actionable insights.
  • Collaborative Team Player: Ability to work collaboratively and cross-functionally with various teams.
Qualifications
  • Bachelor's Degree in Marketing or Related Field: A Bachelor's degree in Marketing, Communications, or related field.
  • Experience in the Packaged Food Industry: Experience in the packaged food industry is a plus.
What We Offer
  • Competitive Compensation: Competitive compensation package, commensurate with experience.
  • Health Insurance: Comprehensive health insurance package.
  • Dental and Vision Insurance: Dental and vision insurance packages.
  • Flexible PTO: Flexible paid time off policy.
  • Paid Parental Leave: Paid parental leave policy.