Marketing Analytics Lead

1 week ago

Longmont, United States Resource Label Group LLC Full time
Overview

Marketing Analytics Lead

At StickerGiant, every sticker has a story. We're a Boulder, Colorado-based eCommerce company that makes custom stickers and product labels for small businesses and organizations. Founded over 20 years ago, StickerGiant pioneered online sticker sales and continues to set the industry standard. Our mission is simple: deliver high-quality products, fast service, and unparalleled customer service. We are guided by our core values: Customer Focus, Growth Mindset, Execution, Trust, and Accountability. We celebrate diversity in all its forms, creating an inclusive environment where everyone thrives. Join us in turning creativity into reality, one sticker at a time StickerGiant is proudly backed by Ares Management, a top private equity firm.

Role Overview

We are looking for an exceptional Marketing Analytics Lead to drive efficient growth through data. This individual will be a strategic, intellectually agile partner to marketing, executive and finance teams... analyzing performance across marketing channels, uncovering opportunities, and creating actionable insights.

As the Marketing Analytics Lead, you will own our data strategy, building a comprehensive marketing and business analytics framework from the ground up. You'll measure and analyze key funnel metrics, such as revenue, ROAS, traffic, and conversion rates, while proactively identifying opportunities to drive growth and efficiency across all paid and owned channels. You will lead marketing attribution, recommending tools and refining our MarTech stack to ensure optimal investment decisions. You will create automated reports that give the team access to key customer and business data in real time. You will also have an aptitude for general business analysis eg product performance, ROI of faster delivery.

You'll thrive in this role if you have a proven track record in eCommerce and marketing analytics, enjoy working with complex datasets, and have experience building reporting systems that empower teams to make fast, data-driven decisions.

If you are passionate about eCommerce, data strategy, and analytics frameworks, we want to hear from you

What You'll Do
  • Lead the development of best-in-class analytics strategies to accelerate growth in existing and new channels.
  • Own marketing performance analytics - from paid acquisition to lifecycle/email campaign and price promotions, analyzing revenue, ROAS, traffic, and conversion metrics.
  • Proactively identify growth opportunities and inefficiencies, translating insights into actionable strategies.
  • Build automated reporting systems that provide real-time access to business and customer performance data.
  • Lead marketing attribution efforts and recommend tools to optimize tracking and measurement.
  • Collaborate cross-functionally with data engineering, finance, and leadership teams to inform key decisions.
  • Conduct business analysis across product and category performance, customer service standards.
  • Communicate insights clearly-craft data narratives that drive decisions, aligned with business objectives.
What You Bring
  • Bachelor's degree in Business, Marketing, Finance, Analytics, or a related field.
  • Master's degree in Data Science or Analytics is a plus.
  • 7+ years of experience in B2B/B2C eCommerce analytics, spanning both startup and scaled organizations.
  • Proficient in data analysis, reporting, and visualization tools (e.g., SQL, Tableau, Looker, Sigma).
  • Strong experience in marketing attribution, MarTech tools, data cleaning and data integration across common marketing and eCommerce platforms.
  • Highly analytical with an entrepreneurial mindset-able to dive deep into data and drive results.
  • Excellent communication skills-ability to translate complex data into clear insights and actionable strategies.
  • Able and driven to be hands on with data, from data hygiene through to reporting and insights
  • Outstanding attention to detail and a passion for data accuracy and quality.
Position Schedule
  • Full-time, exempt role
  • Hybrid work environment
  • 40 hours/week: Monday-Friday 9am - 5pm MST, with flexibility to work ex normal business hours based on business needs
Why StickerGiant?
  • Flexibility: Hybrid work environment with a flexible PTO
  • Excellent Health Benefits: Health, dental, vision offered at reduced rates. Options for PPO or High Deductible for health coverage. High-deductible plan enrollees receive an annual company contribution towards your HAS.
  • Life insurance and short-term disability insurance covered at 100%
  • Voluntary benefits: include accident and critical illness, long-term disability, identity theft insurance
  • Employee Assistance Program
  • Paid Leave: Paid parental leave for employees who qualify for FMLA
  • 401(k): StickerGiant contributes 5% as follows: a guaranteed 3% contribution + additional match up to 2% of your contribution
  • Professional Growth: Opportunities for certifications, conferences, and tailored career development plans.


Ready to make an impact?
Join our team and be part of a company that's redefining the eCommerce industry-one sticker at a time.

We care a great deal about creating an environment where all Giants can bring their whole selves to work and to provide all candidates with an equitable, inclusive and accessible recruitment process in alignment with our values. At StickerGiant, we provide Equal Employment Opportunity (EEO) to all persons regardless of age, race, national origin, citizenship status, political opinion, social group, ethnic origin, marital status, union affiliation, union sympathy, physical or mental disability, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. This policy applies to all conditions of employment including recruitment, hiring, promotion, termination, leaves of absence, compensation, and training. If you prefer accommodation during the recruiting process, or you have feedback about your candidate experience at StickerGiant, please contact the People+Culture team.

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