Marketing Manager

4 weeks ago

Nashville, United States HCAOA Full time
Right At Home Nashville - 2022 Best Of Homecare Employer Of The Year Winner

The Marketing Manager is responsible for promoting sales and creating a positive identity for the company through promotional material and personal visits. The Marketing Manager is responsible for increasing care hours, developing a profitable referral source pipeline, and gaining market share.

Marketing Manager Essential Duties and Responsibilities

• Communicates effectively 1:1 and in group settings.

• Easily articulates the vision and standards.

• Keeps team and referral sources informed.

• Communicates information on market share strategy to team.

• Generates new solutions to problems or suggests innovative improvements to current processes.

• Creates promotional material as needed.

• Investigates competitive landscape and identifies opportunities to gain market share.

• Pre-plans weekly sales activities.

• Categorizes referral sources by profitability.

• Maintains up-to-date competitive files, charges and pay rates.

• Maintains all sales activity in the Customer Relationship Manager database.

• Maximizes efficiency and cost effectiveness in daily activities.

• Tunes in to the opinions, feelings and needs of people.

• Understands the impact of one's behavior on others and is patient and empathetic.

• Lets others speak and actively listens to address specific needs.

• Builds and maintains trusting relationships with all stakeholders.

• Builds referral pipeline by nurturing genuine relationships.

• Exhibits friendliness, sense of humor, genuineness and a caring nature.

• Even when frustrated, treats people with respect.

• Is energized by developing and meeting annual sales goals.

• Establishes new sales opportunities.

• Passionately strives to achieve positive results.

• Conveys strong need to win.

• Has a reputation for not giving up.

• Continuously asks for the business.

• Leverages competitive environment to gain market share.

• Presents ideas and data, which outline new service opportunities and sales potential.

• Represents the agency in the community.

• Exhibits dynamism, enthusiasm, charisma, excitement and a positive "can do" attitude.

• Participates in educational opportunities in healthcare.

• Coordinates sales activity with all office staff to ensure appropriate follow-up.

• Is highly knowledgeable in the agency service lines, service fees and client base.

• Proposes services and institutes contractual agreements with clients.

Marketing Manager Knowledge, Skills, and Abilities

• High school graduate or equivalent with two years of business experience.

• Basic office and computer skills and organizational abilities. Excellent interpersonal relations abilities. Excellent telephone skills.

• Knowledge of common medical terminology.

• Able to work independently, demonstrating sound judgment.

• Read, write, speak and understand English as needed for the job.

• Be available as required for on-call duty outside of normal office hours.

Marketing Manager Working Conditions

Professional office environment and in-home settings with regular sitting and considerable walking or standing requirements.

Marketing Manger BenefitsCompetitive Pay
Company Car
Bonus Program
Health/Dental/Life Insurance
Paid Time Off
Advancement Opportunity

Right at Home's mission is simple...to improve the quality of life for those we serve. We accomplish this by providing the Right Care, and we deliver this brand promise each and every day around the world. However, we couldn't do it without having the Right People. Our care teams are passionate about serving our clients and are committed to providing the personal care and attention of a friend, whenever and wherever it is needed.

That's where you come in. At Right at Home, we help ordinary people who have a passion to serve others become extraordinary care team members. We seek to find people who are compassionate, empathetic, reliable, determined and are focused on improving the quality of life for others.

To our care team members, we commit to deliver the following experiences when you partner with Right at Home:
  • We promise to help you become the best you can be. We will equip you as a professional by providing best in class training and investing in your professional development.
  • We promise to coach you to success. We're always available to support you and offer you tips to be the best at delivering care to clients.
  • We promise to keep the lines of communication open. We will listen to your ideas and suggestions as you are critical to our success in providing the best possible care to clients. We will provide you timely information and feedback about the care you provide to clients.
  • We promise to celebrate your success. We will appreciate the work you do, recognize above and beyond efforts, and reward you with competitive pay.


This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Right at Home Franchising Corporate.

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