Group Marketing Specialist

3 hours ago

Nashville, United States Marketing & Corporate Affairs Group Operations Full time

Description

Introduction

Do you want to join an organization that invests in you as a Group Marketing Specialist? At HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits

At HCA, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

  • Medical, Dental, Vision, Life Insurance and Flexible Spending
  • Paid Time Off (PTO) and Personal Leave
  • 401K (100% annual match - 3% to 9% of pay based on years of service)
  • Academic Assistance and Reimbursements for Tuition and Student Loans
  • Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
  • Home, Auto, and Pet Insurance
  • Employee Stock Purchase Program (ESPP)
  • Short Term & Long Term Disability coverage
  • Adoption Assistance
  • Legal Benefits and lots more

Learn more about Employee Benefits

You contribute to our success. Every role has an impact on our patients lives and you have the opportunity to make a difference. We are looking for a dedicated Group Marketing Specialist like you to be a part of our team.

Job Summary and Qualifications

The Group Marketing Operations Specialist reports to the Group Director of Marketing Operations, and contributes to the development of the strategic marketing direction for hospital service line and physician practice growth. This includes, but is not limited to marketing strategy execution, collaboration with various business development and marketing stakeholders, data analysis of patient volume trends and geographic factors, audience segmentation and tactical deployment. He/She will assist in development and execution of marketing plans focused on achieving strategic growth opportunities. This role will work closely with the Group AVP, Marketing Operations to support campaign strategies and tactics through asset organization and deployment, adhering to brand consistency, and contributing to overall market growth.

What you will do in this role:

Marketing Strategy

  • Assists in the analysis of research to identify market opportunities and consumer preferences to support campaign creation.
  • Coordinates the creation and trafficking of numerous assets for omni-channel campaigns.
  • Support the tracking and measurement of marketing outcomes including creative asset performance, engagement, response, leads and ROI
  • Supports the Group team to understand and intake business needs across a variety of audiences. Assists in preparing decks related to marketing plans and results to share with internal and external audiences.
  • Generates innovative ideas to improve campaign performance and optimization

Defining and Managing Brand Strategy

  • Clearly articulates and champions the HCA Enterprise / local market brand strategies and impact to internal / external stakeholders.
  • Builds a deep understanding of enterprise and market brand standards, and is accountable for upholding these standards. Builds an accountability structure within the Division to ensure compliance with brand standards.
  • Supports the development of unique brand narratives to position service line capabilities across the hospital network, as well as with individual practices.

Marketing Operations and Governance

  • Supports the planning and implementation of marketing strategies across the Group. including oversight of execution plans / timelines, project milestones, and deliverables / goals across operations activities
  • Identifies and executes scalable solutions to achieve efficiencies where possible
  • Supports enforcement of brand standard compliance across the markets Divisions and Facilities

Communications Internal and External

  • Supports the deployment of internal and external messaging for division-wide service line and practice initiatives.

What qualifications you will need:

  • Bachelors degree is required
  • 2-4 years of work experience

HCA Healthcare has been recognized as one of the Worlds Most Ethical Companies by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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