Account Manager

3 days ago

Lincoln, United States Moore DM Group Full time
Description

About Us

THD is a social impact agency committed to helping nonprofits grow through long-term, brand-loyal donor relationships.

We combine core competencies in strategy, data, analytics, marketing, and creative to develop and execute insight-driven multichannel strategies to advance the mission of meaningful causes that serve our communities, our nation, and our world.

We are looking for an Account Manager to manage the development and delivery of integrated marketing programs and serve as the direct liaison between internal departments and the client. You will participate in strategy development by providing analytic, strategic, and creative input and database consultation. THD's Account Managers have a strong understanding of CRM strategy and utilize their understanding of campaign analytics to drive client recommendations.

In this role you will:
  • Lead THD's strategic, tactical and support functions by collaborating across creative digital, print, production and analytics teams in order to meet the client expectations and take action to resolve issues as they arise.
  • Manage internal campaign strategy sessions; review previous results and current testing that should be considered in decision making.
  • Review strategy documentation and provide feedback to Account Executive.
  • Review creative output to ensure campaign objectives are met; suggest improvements or re-direct.
  • Participate in client approval process as necessary.
  • Review and critique list plan; communicate concerns to Account Director. Distribute to client, review and solicit approval.
  • Approve merge/purge instructions to ensure all client mandatories are met as well as special processing instructions.
  • Approve campaign-level segmentation based on past results, final file counts and other campaign or report specific output for accuracy.
  • Develop and update standard reports (such as package, cash flow and RFA/list) for distribution on a regular basis, ensuring accuracy and leverage for analysis and recommendations.
  • Identify and execute custom analytics to answer additional questions. Present findings to client on a weekly basis.
  • Collaborate with External Vendors, Database Companies, and Digital Partner.
  • Manage workflow and training and mentoring of Account Executives and Account Coordinators.
  • Delegate responsibilities appropriately to ensure both short and long-term deliverables are on time.
  • Lead weekly and monthly client-facing meetings.
We seek:
  • Someone who is analytically minded, specifically comfortable with data, response metrics and identifying trends.
  • Outstanding relationship building, and communication skills required.
  • Database marketing/ nonprofit Marketing, fundraising experience.
  • Experience managing large data sets in Excel.
  • Willingness to travel overnight to client when needed.

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