West Director, Regional Marketing Lead

4 weeks ago

Emeryville, California, United States BeiGene Full time

Job Summary:

The West Director, Regional Marketing, will be responsible for developing and executing key strategies and tactics to support the launch of BeiGene's hematology oncology products with thought leaders in the US.

This field-based leadership role will manage a team of 4 Regional Marketers and collaborate closely with cross-functional leaders across Sales, Medical Affairs, Market Access, Training, Clinical Development, and Commercial Operations & Business Analytics.

Key Responsibilities:

  • Provide leadership on the Customer Enterprise Team to enable advocacy development through regional marketers in current core Brukinsa hematology indications in CLL, MCL, WM, FL, and MZL; support BeiGene's hematology pipeline portfolio for future launch readiness.
  • Lead the development and implementation of integrated KOL and customer engagement strategies and execution plans in support of Brukinsa across indications with a focus on CLL.
  • Build strong partnerships and knowledge of external KOL customers and partners and actively participate in the development of commercial strategy with internal cross-functional partners and stakeholders.
  • Demonstrate marketing thought leadership and represent BeiGene at key US and ex-US meetings, conferences, and functions as needed.
  • Lead the development of promotional speaker bureau strategy and management, supporting BeiGene's oncology portfolio and education needs for Brukinsa in current and future indications.
  • Ensure execution of integrated commercial and marketing strategic plans through the Regional Marketing team at national/regional scientific meetings with collaborative and aligned purpose.
  • Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeiGene's US commercialization strategy.
  • Uncover, prioritize, and deliver market insights, challenges/barriers, and solutions to the broader BeiGene organization.
  • Support development of peer-to-peer content and programming, including product theaters and other conference promotional education in alignment with annual congress plans.
  • Support development and execution of integrated commercial advisory board plans to gain insights that will inform brand strategies.
  • Support the development and execution of non-personal promotion/digital tactics that leverage KOL advocacy and drive brand objectives and awareness.
  • Contribute actively on all key marketing deliverables, including QBR, brand and tactical planning, launch readiness reviews, and competitive readiness planning.
  • Hire, train, and professionally develop Regional Marketers in the Director's respective region.
  • Drive business results and support development of culture and people initiatives aligned with BeiGene's mission and values.

Requirements:

  • A minimum of 6 years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.).
  • A minimum of 3 years of experience in Hematology/Oncology sales and/or marketing preferred.
  • A minimum of 2 years prior people management experience required.
  • Biotech or pharmaceutical US marketplace launch experience preferred.
  • Demonstrated ability to build and lead high-functioning teams.
  • Highly skilled in influencing cross-functional internal teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.
  • Demonstrated ability to synthesize data and prepare/deliver a compelling overview of commercial strategy, insights, opportunity, and risks.
  • Demonstrated strength in the core competencies of communication, analytical thinking/data analysis, demonstrating initiative, teamwork/collaboration, coaching/feedback, and entrepreneurial mindset.

Qualifications:

Bachelor's degree required. Advanced degree (e.g., MA, MBA, PhD) preferred in business, economics, biological, or medical sciences. At least 6 years of industry experience and 2 years of people management experience required. Hem/Onc background/experience preferred.

Computer Skills:

Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using PowerPoint and ability to manage and refine workflow processes with Excel.

Travel:

50% or more


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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