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Field Marketing Manager, North America

1 month ago

Carbondale, United States FRONT COMPANY Full time

Front is the modern customer service platform that helps companies delight their customers, engage their teams, and build stronger businesses. We've reimagined the help desk for real-time team collaboration across every customer communication channel, then powered it up with AI and automation to resolve issues and help teams work faster. Customers get exceptional service whether they're looking for a simple, instant answer, or personalized help on their most complex issues - and you get the analytics and insights your business needs to optimize your customer experience. Over 8,500 businesses of all shapes and sizes, from ClickUp to Branch Insurance, Echo Global Logistics to Reed & Mackay rely on Front to deliver game-changing service that wins and retains customers for life.

Backed by Sequoia Capital and Salesforce Ventures, Front has raised $204M from leading venture capital firms and independent investors including top executives at Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including Y Combinator's list of Top Companies in 2023, #4 on Fortune's Best Workplaces in the Bay Area™, Inc. Magazine's 2022 Best Workplaces list, Forbes Best Startup Employers 2022 List, and Best workplaces for Millennials 2022 list.

About the Role:

The Growth Marketing team at Front is looking for a Field Marketing Manager to elevate Front's presence in the customer service space through strategic event programs in the US. In this role, you'll collaborate with leaders and cross-functional stakeholders across the business to design and execute impactful field marketing events that drive awareness, engagement and pipeline in support of our North America Sales region.

What will you be doing?

  • Plan and execute our field marketing events across hosted in-person events, trade shows, conferences, and virtual events.
  • Own the end-to-end event management process, including venue selection, vendor management, event logistics, promotional strategy, follow-up strategy, and reporting.
  • Partner closely with sales leaders to develop pre-event outreach and post-event follow-up strategy and materials.
  • Collaborate with the marketing team to develop event content and creative, promotional assets, collateral, and more.
  • Own internal communications, sales enablement, event staff training, and post-event retrospectives.
  • Manage and track quarterly event budget and spend.
  • Measure, analyze and report on the performance of events, providing regular updates and insights.
  • Research new event opportunities across key industries and buyer personas.
What skills & experience do you need?
  • 3+ years experience in B2B field marketing or event marketing
  • Experience planning and executing in-person and virtual events
  • Experience with a variety of marketing channels and tactics to drive attendance and engagement
  • Proven track record of partnering with sales leaders and teams to hit pipeline targets
  • Excellent interpersonal and communication skills
  • Strong project management skills with the ability to manage multiple priorities and deadlines
  • WIllingness to travel
Bonus:
  • Experience with and passion for the customer experience software space
  • Proficiency with Marketing Technology including Hubspot, Salesforce, and event platforms