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Brand Marketing Manager
1 month ago
What you will do:
- Lead ongoing brand marketing projects with all aspects of media production & campaign phases.
- Work with Digital Content Director, Web Team, Social Media Coordinator to enterprise and plan timely content marketing posts.
- In tandem with the creative team, design and develop creative concepts for campaigns, photoshoots and all station related marketing and promotion production.
- Responsible for facilitating the brainstorming process for strategic branding and image development. Oversee the smooth running of effective adverts as well as marketing strategies.
- Lead Producer for all brand marketing and promotion videos for WAND Media, WAND NEWS, and WAND NOW related projects.
- Create Innovative marketing campaign ideas to support and grow the WAND News and Station brands as well as ratings and associated metrics.
- Use available research and identify targets to guide and filter all creative production and promo objectives.
- Demonstrated creativity and proficiency in cinematic photography DSLR, non-linear editing, directing, field production, script writing, and a good sense of design/graphic post-production competence for producing advertising campaigns or content marketing projects
- Show some understanding translating performance with TV ratings, advertising demos,& digital metrics.
- Must be able to lead a creative team environment.
- Knowledge of TV production and media production terminology.
- Superior written and verbal communication skills.
- Ability to succeed using field & studio lighting.
- Ability to edit with Adobe Premier, Photoshop, After Effects and other non-linear graphic applications.
- Working knowledge of Apple Computers, Windows, and Microsoft Office software.
- College Degree or technical experience equivalent
- Minimum 4 years of experience in video and marketing production.
- Low-cost family health benefits including Health, Dental, and Vision
- Company paid Health Savings Account
- 100% paid Life Insurance, Short Term and Long Term Disability
- Incredible 6% employer 401K match
- Competitive paid time off
- Opportunities for learning and growth
- Collaborative Team with a strong values-based culture
- Learn from industry-leading talent
WAND-TV is an Equal Opportunity Employer.