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Integrated Product Marketing Intern

2 months ago

Chicago, United States Allstate Insurance Company Full time

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description

This role is only open to candidates attending the Get Hired Career Fair & Expo at the Merchandise Mart in Chicago, IL

The Integrated Product Marketing Intern will play a key role in supporting marketing initiatives aimed at driving profitable growth and enhancing customer retention for Allstate. This internship offers an excellent opportunity to gain hands-on experience in marketing analytics, creative development, and strategic planning. The role involves generating reports on the performance of marketing campaigns, analyzing customer journeys, and providing actionable recommendations. This is a hybrid position with occasional in-person meetings during the summer, offering flexibility while ensuring valuable team interactions.

Key Responsibilities:

  • Generate and analyze reports to measure the performance of marketing campaigns and provide data-driven recommendations for optimization.

  • Analyze customer journeys to identify trends and develop strategies for improved engagement and conversion.

  • Perform competitive analysis within the insurance industry to identify market trends and insights.

  • Develop creative briefs for marketing campaigns, including outlining target audiences and key messaging.

  • Assist with copywriting for various platforms, including social media, emails, and other marketing materials.

  • Explore methods to integrate artificial intelligence to enhance the efficiency of repetitive tasks and processes.

  • Evaluate Allstate products' positioning and perception on external websites.

  • Help create presentations for internal meetings and strategic discussions.

  • Collaborate with team members on various projects and tasks as needed.

Qualifications:

  • Currently pursuing a bachelor's or master's degree in Communications, Marketing, or a related field, with a preference for students with a minor in Journalism.

  • Strong analytical skills and a passion for data-driven decision-making.

  • Interest in marketing metrics, customer journey analysis, and strategic marketing tactics.

  • Interest in copywriting and content creation for various marketing channels.

  • Excellent communication skills and the ability to work both independently and collaboratively.

  • Familiarity with marketing tools and software is a plus.

Additional Information:

  • Location: Remote role with two in-person meetings during the summer.

  • Start Date: May/June 2025

  • Career Track: Offers exposure to various facets of product marketing, setting a strong foundation for future roles in marketing analytics, content creation, or strategic marketing.

  • Perks/Benefits: Gain valuable experience in a dynamic team, opportunities for networking and mentorship, and a potential career path within Allstate.

Skills

Customer Centricity, Digital Literacy, Inclusive Leadership, Learning Agility, Results-Oriented

Joining our team isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.

You'll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we've proven that Allstate empowers everyone to lead, drive change and give back where they work and live.

Good Hands. Greater Together.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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It is the Company's policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee's ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.