Retail Marketing Associate

3 months ago

Shelby, United States Scandinavian Tobacco Group Full time
Company Overview

Bethlehem Shared Services provides professional services exclusively for Cigars International, CIGAR.com, Pipes & Cigars, Thompson Cigar, Meier & Dutch, Cigarbid.com and its affiliates. We are the fastest growing cigar company in the country, and leading online and direct marketer of fine cigars, premium pipe tobaccos, luxury gifts and accessories, and more.

While our roots are in direct marketing, we have a strong eCommerce and growing brick and mortar retail presence. We have 4 Retail locations in Pennsylvania, 5 in Texas, 3 in Florida, 1 in Tennessee and soon to be more.

ABOUT THE ROLE -

The Retail Marketing Associate's primary role is the responsibility for planning, executing, reporting and analyzing opportunities to increase sales, traffic, market share, and brand awareness for our retail division. The position necessitates strong math skills, good negotiation skills, and general knowledge of creative and production practices to assure marketing activities are executed on time. Punctuality, good time management and organization skills are necessary to meet deadlines, and a high attention to detail is expected at all times.

WHAT WILL YOU BE RESPONSIBLE FOR?

The candidate for this position will support all retail stores. He/she will possess strong organizational, planning and execution skills as well as analytical experience to ensure success in the following key functions:
  • Plan, select and execute promotional advertising under the guidance of the Retail Marketing Manager, including:
    • Maintain retail related content on website ensuring up to date and accurate (hours of operation, store management profiles, events schedule, upcoming openings, etc.)
    • Coordinate and execute email campaigns to drive customers to retail locations
      • Understand and choose products for email campaigns and other relevant promotional features.
    • Coordinate and develop vendor events to ensure calendar is planned in advance for proper execution.
      • Complete analysis post events to determine effectiveness for vendor and overall store performance.
    • Collectively organize and execute both consumer and employee events
    • Coordinate with design, merchandising, photography, IT on the development of campaigns; reviewing all campaigns for accuracy, and ensuring on time delivery of creative
    • Review and provide feedback in content
    • Ensure promotions are set up on all internal systems and websites
    • Report and analyze results, and recommend future activity
    • Research and recommend activation ideas
    • Adhere to budget to drive traffic and meet acquisition and sales goals
  • Serve as liaison to retail team, ensuring consistent execution across store network, providing marketing support for store events, posting event-related information on social media, and providing guidance to individual store personnel on engaging our retail store followers at the store level
  • Support retail management in vendor facing marketing initiatives
  • Participate in researching, planning and launching new marketing initiatives
  • Support retail management with professional promotional material request and execution
  • Local event coordination
  • Support and participate in other shared service department processes, analysis and projects as requested
  • Monitor and report competitors' marketing and sales activities
Competencies:
  • Minimum 1 year experience managing print or digital advertising placements (can be from vendor, customer or agency perspective)
  • Associate or bachelor's degree in Marketing or Business (preferred)
  • Highly organized, analytical, financial savvy with strong planning and negotiation skills
  • Able to prioritize and execute multiple initiatives simultaneously, while maintaining meticulous attention to detail
  • Strong communication skills including creating and delivering presentations; interacting verbally and in writing with external vendors and colleagues at various levels within the organization
  • Understands the need for meeting deadlines, time management, contingency planning, and knowledge of approval procedures
  • Agile approach to changing priorities and deadlines
  • Comfortable working independently, yet not afraid to ask questions or escalate issues as needed
  • Proficient in Microsoft Office, particularly Outlook, Word, PowerPoint, and Excel; past experience in using Excel to perform analysis
Please provide a cover letter outlining your interest in this opportunity. Those not providing a cover letter will not be considered for this opportunity.

WHAT IS ON OFFER?

As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package as a generous benefits package.
  • Comprehensive Health Care, Vision & Dental Plan
  • Flexible Spending Account
  • Disability Plans
  • Basic & Supplemental Life Insurance
  • Additional Supplemental Benefits
  • Paid Vacation, Paid Time Off (PTO) days, Holidays
  • 401(k) Retirement Saving Plan including a generous Company match


Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov.

*Please be informed that this Direct Search is conducted exclusively by the Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.

**Please note candidates must be eligible to work in the United States and only qualified candidates will be contacted.

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