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Email Marketing Associate

3 months ago

Shelby, United States Scandinavian Tobacco Group Full time
Company Overview

Bethlehem Shared Services provides professional services exclusively for Cigars International, CIGAR.com, Pipes & Cigars, Thompson Cigar, Meier & Dutch, Cigarbid.com and its affiliates. We are the fastest growing cigar company in the country, and leading online and direct marketer of fine cigars, premium pipe tobaccos, luxury gifts and accessories, and more.

While our roots are in direct marketing, we have a strong eCommerce and growing brick and mortar retail presence. We have 4 Retail locations in Pennsylvania, 5 in Texas, 3 in Florida, 1 in Tennessee and soon to be more.

ABOUT THE ROLE -

The selected candidate will assist our email team in the development and execution of email campaigns for multiple business units. He/she will proactively learn about our market and our target audiences, and gain knowledge of successful email marketing tactics. The successful candidate will gain hands-on experience in creating and deploying emails using our email deployment and internal workflow systems. He/she will be expected to execute all assignments in a timely fashion while demonstrating initiative and accuracy. This is a great position for someone who has some experience in email deployment but wants to build a career in e-mail marketing.

WHAT WILL YOU BE RESPONSIBLE FOR?
  • Assist in the creation and deployment of a large volume of bulk and segment-specific emails blasts, as well as trigger emails, for multiple customer lists.
  • Work with email content providers within organization including merchandising, photography, IT and graphic design, to ensure on-time deployment of emails.
  • Consult with email, marketing, merchandise, BI and internal business teams on email best practices.
  • Work with email team to develop and execute new campaigns and tests.
  • Provide reporting and insights for all e-mail related promotional activity as assigned.
  • Participate in and manage email team projects as assigned.
  • Make recommendations to continually improve email performance by analyzing internal results, competitive data and industry trends.
  • Support marketing team and organization.
WHAT SKILLS AND EXPERIENCE WILL BE REQUIRED?
  • Requires a bachelor's degree (preferably in Business, Marketing or Mathematics or related field) with prior experience in the direct marketing field.
  • One (1) year hands-on experience with an email program such as Salesforce Marketing Cloud, Cheetah, Zeta, or Listrak.
  • Experience using HTML and CSS to enhance email design and functionality.
  • Highly organized and able to prioritize and execute multiple projects simultaneously, while maintaining meticulous attention to detail
  • Proficient with Excel and other MS Office Applications.
  • Understands the need for meeting deadlines, time management, contingency planning, and knowledge of approval procedures.
  • Ability to learn new software and internal processes quickly.
  • Flexible and responsive to changing priorities and deadlines.
  • A curious nature with a desire to understand and master new email marketing best practices.
  • Strong written and verbal communication skills.
  • A go-getter who figures things out and who enjoys working independently as well as in a team environment.
WHAT IS ON OFFER?

As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package as a generous benefits package.
  • Comprehensive Health Care, Vision & Dental Plan
  • Flexible Spending Account
  • Disability Plans
  • Basic & Supplemental Life Insurance
  • Additional Supplemental Benefits
  • Paid Vacation, Paid Time Off (PTO) days, Holidays
  • 401(k) Retirement Saving Plan including a generous Company match


ABOUT SCANDINAVIAN TOBACCO GROUP

At Scandinavian Tobacco Group, we always encourage you to craft the career that makes you more. We have a rich heritage that dates back 250 years and have been operating as a Scandinavian Tobacco Group since 1961. We operate in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands ranging from Signature, Cohiba, Macanudo, CAO, Partagas and most recently branched into smokeless tobacco through our recent acquisition of XQS. We are on a mission to focus on sustainability and minimizing our environmental footprint. We are committed to creating a culture that allows us to blend our strengths, to go far it takes a winning team, and this is why we pride ourselves on sharing our skills, knowledge and expertise to push each other forward.

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov.

*Please be informed that this Direct Search is conducted exclusively by the Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.