Digital Marketing Specialist

1 month ago

Champaign, United States Carle Health Full time




Position Summary:

This role requires a versatile digital marketer with expertise in both SEO and media buying, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.



Qualifications:

EDUCATIONAL REQUIREMENTS
Bachelor's Degree in Marketing, Advertising, Communications or related field

EXPERIENCE REQUIREMENTS
* Minimum 1-3 years of experience in digital marketing, with a focus on SEO, media buying, and campaign management.* Proven track record of successfully managing and optimizing digital marketing campaigns across various platforms.* Experience with SEO tools.* Proficiency in using digital advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, etc. Digital marketplace (i.e. Basis or others) experience preferred.



Essential Functions:

  • SEO Responsibilities: Conduct thorough keyword research and analysis to identify high-value opportunities and stay ahead of competitors. Optimize website content, meta tags, and on-page elements to enhance search engine visibility. Conduct regular website audits to address technical SEO issues and improve site performance. Develop and execute effective link-building strategies to enhance domain authority and backlink profile. Implement a comprehensive content strategy aligned with SEO goals and user experience. Monitor website performance using analytics tools and make data-driven decisions to adjust strategies.Media Buying: Research and identify suitable digital advertising platforms, including social media, search engines, and display networks. Collaborate with the marketing team to create targeted media buying strategies. Execute paid media buys across various platforms including search engines, social media, display networks, CTV/OTT, and Digital Audio.Campaign Management: Assist in planning, executing, and optimizing digital marketing campaigns. Monitor and analyze campaign performance using relevant analytics tools. Make data-driven recommendations to enhance campaign effectiveness and efficiency. Manage day-to-day execution of paid media campaigns, including setup, optimization, and tracking.Market Research: Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing. Conduct market research to identify potential opportunities and challenges in the digital advertising space. Conduct thorough keyword, market, competitive, and audience targeting research to build high-performing campaigns as needed.Budget Management: Work closely with stakeholders to manage and allocate budgets effectively. Monitor spending and ensure campaigns are executed within budgetary constraints.
  • Other duties as assigned



We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Carle Health participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. | For more information: human.resources@carle.com.

Effective September 20, 2021, the COVID 19 vaccine is required for all new Carle Health team members. Requests for medical or religious exemption will be permitted.

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