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Senior Sales Manager

2 months ago

Fort Lauderdale, United States The Dalmar Full time

Wurzak Hotel Group is looking for an experienced Senior Sales Manager to support our efforts at the gorgeous property, The Dalmar & Element Hotel in downtown Fort Lauderdale. The Senior Sales Manager is responsible for the achievement of the hotel’s group booking objectives, by a combination of consistently achieving their personal booking goals while also assisting the other members of the department to do the same with a specific focus on SMERFE long term stay groups. Routine activities include representing the company to customers, the public, government, other external sources; and responsible for the development and performance of all sales activities in assigned market(s). Listening to customer needs, analyze this information and create tailored proposals. Negotiating and closing sales while meeting/exceeding sales targets. Impressing customers with tailored proposals, quality and timely service in a pleasant and friendly manner. Working with management throughout the hotel and the Company. Selling meeting and banquet space to both corporate and social groups, preferably combined with group room sales.

 General Requirements:

Revenue Generation and Account Management

•Representative of the Company: As the representative of the Company and hotel, professionally approach and communicate with current and prospective customers. Be knowledgeable on market, positioning of hotel, amenities and brand. Understand booking patterns, trends, high demand times, and events in the market. Convey a strong belief in the hotel and confidently discuss hotel features, services and advantages
•Research, Identification & Sales Development: Research and understand demand generators, new business sources, the internet as a prospecting tool, community involvement and networking. Research competing hotels and identify sales strategies. Understand and use industry reports like Star Reports, etc. Develop effective sales strategies to counter the competition. Develop valuable business relationships that result in additional sales and new customers. Research each customer’s business, hospitality needs, identify who to talk to and how to get sales closed. Monitor customer preferences to determine focus of sales efforts. Research and identify new business opportunities for the hotel including reaching out to event planners and staying abreast of local events. Represent the Company at trade association meetings to promote hotel.
•Proactive and Creative Sales: Exercise creativity, discretion and independent judgment in determining how to assemble an event to suit each customer's taste. Give full attention to what customers are saying, taking time to understand the points being made and asking questions as appropriate. Conduct site visits and prepare original, creative proposals tailored to address the needs of and to impress the customer. Develop solutions to any cost concerns and resolve any challenges or problems. Aggressively pursue all appropriate opportunities for customer solicitation and relationship building. Aggressively engage in creative networking, uncovering and cold calling prospective clients to generate activity for future business. Effectively manage and sell event space so as to maximize the per square foot revenue of the meeting space, preferably in combination with group room sales.
•Negotiate and Close Sales: Influence and convince customers to select the hotel for their hospitality needs. Negotiate terms and reconcile differences. Develop contingency plans and act promptly and effectively when closing problems arise. Recognize customers for loyalty and/or accept feedback. Identify and secure business to fit the yield strategy. Sell to fill need dates. Sell and up sell hotel services to meet/exceed sales and financial objectives. Capture all profitable business. Attain/exceed sales goals and profitability. Directly responsible for achieving production numbers established by booking goals and outside sales activities. Communicate sales activities with peers and superiors.
•Account Management: Develop and maintain constructive and cooperative working relationships with customers and others in the course of their event planning. After securing business, deliver a high level of customer service with key decision makers, solve customer problems, meet commitments, seek customer input and anticipate customer needs. As appropriate, meet the customer at the event, ensure proper event set-up and customer satisfaction. Take initiative to solve any problems by liaison with other hotel managers. Effectively communicate and work closely with the Banquet, Culinary and other operational departments to ensure the smooth execution of all events.
•Consistent professional and positive attitude and actions when communicating with guests and associates.

Leadership

•Set the example and tone in the sales department by consistently exceeding personal booking goals, and maintaining all processes required to book group business.
•Support and assist the property sales managers in all Revenue Generation and Account Management activities.

Administration

•Monitor incoming leads and ensure proper assignment as well as timely and effective follow-through.
•Responsible for compilation of required sales reports and reporting process, with specific responsibility for maintaining a clean GRC and Prospect / Tentative /Definite booking funnel.
•Maintain accurate and up-to-date records of all sales and transactions. Complete all required and requested reporting in a timely and accurate manner. Provide management with accurate information and comply with corporate policies and procedures as well as government laws and regulations.

Education and Experience:

  • Bachelor's degree in business, marketing, or a related field preferred
  • Five or more years of hotel sales related experience, including catering and group room sales.
  • Familiarity with hospitality industry practices preferred.
  • Familiarity with Delphi system preferred.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills.
  • In-depth knowledge of sales principles and practices.
  • Ability to analyze data and make data-driven decisions.
  • Proficiency in CRM software and other relevant sales tools.

Our Perks:

  • Competitive Salary
  • Paid Time Off
  • Medical, Dental, Vision Health Insurance
  • Robust supplemental insurance for Life, AD&D, Pets, Legal and more
  • Wellness programs for mental, physical, and financial wellness
  • Hotel and travel discounts
  • Quarterly & Annual Awards
  • Generous retirement/401k benefits
  • Education and professional development

About Wurzak Hotel Group:

Wurzak Hotel Group (WHG) is a Philadelphia-based owner, developer, and operator of premium branded full-service, extended stay, and focus service hotels.  WHG’s core expertise is its unique ability to develop and operate hotels and food and beverage outlets in an entrepreneurial manner maximizing returns on the investment and developing long-term relationships with our guests.  

WHG has earned and maintains its competitive advantage by developing talent within the organization who embody the same entrepreneurial spirit of our leadership team and who seek to create value through tireless innovation, tight focus on the operational details, and uncompromised guest satisfaction.  Wurzak Hotel Group has a proven track record of developing and managing hospitality assets for over 30 years and continues to be recognized as one of the region’s top hospitality companies.

WHG is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture where all our team members can thrive. We have a zero-tolerance policy for workplace discrimination on the basis of someone’s race, gender, disability, or any other basis protected under federal, state, or local laws.

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