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Sales Associate, Sponsorship and Events
4 months ago
IFA is seeking a motivated and results-driven Sales Associate to join our Event & Advertising team, responsible for driving sales and ensuring the success of our diverse array of events. The ideal candidate will possess a strong track record in sales, with a particular focus on event planning and execution. This position is pivotal in supporting our sales efforts and contributing to our overall team success. This role will play a crucial role in achieving and exceeding our company's sales targets and demands a detail-oriented, passionate individual who thrives in a fast-paced environment and is dedicated to delivering exceptional experiences.
SPECIFIC RESPONSIBILITIES:
- Manage individual budget while overseeing a specific territory, ensuring each event is a success
- Analyze sales data to identify trends, strengths, and areas for improvement. Adjust strategies as necessary to ensure targets are met or exceeded.
- Proactively research and identify new sales prospects, maintaining a top prospect list at all times. Utilize various sources, networking, and market research to generate leads
- Actively seek out new sales opportunities and work to expand the client base. At the same time, focus on retaining existing clients through exceptional service and understanding their evolving needs
- Contribute to exceeding sales targets. Monitor personal performance and seek feedback for improvement.
- Stay informed about industry trends, competitor activities, and market developments to identify new opportunities and maintain a competitive edge
- Maintain accurate records of sales activities, client interactions, and revenue projections
- Proactively manage and optimize one's calendar for daily tasks, including sales calls and meetings.
- Engage prospective clients through a variety of outreach methods, including outbound sales calls, emails, social media, and other digital platforms.
- The ideal candidate will quickly be able to adapt to the brand, values, and culture of the company, evoking passion and excitement for the process in all involved, while providing an upbeat and positive client and team experience
- Utilize SalesForce database to track efforts, update contact details, and formulate accurate sales projections.
- Provide regular sales updates to the team on sales and pipeline activities during weekly meetings and maintain updated renewal reports.
- Work closely with other departments, including the Membership and Marketing teams, to ensure aligned objectives and strategies.
EXPERIENCE/QUALIFICATIONS:
- Minimum of 5 years experience in sales, preferably in events or sponsors
- A proven problem solver with strong negotiation and closing skills.
- Detail-oriented with strong organizational and multi-tasking skills
- Proficiency in tech tools, including PC, Internet, MS Office, and CRM tools (experience with Salesforce is a plus).
- A history of consistently meeting or exceeding revenue targets.
- Strong negotiation and relationship-building skills.
- Service-oriented approach with a strong focus on client satisfaction.
- A team player with a positive attitude, comfortable in both independent and collaborative settings.
- Excellent communication and interpersonal skills to build and maintain strong client relationships
- Knowledge of the events industry and current market trends
- Ability to work independently and as part of a team
- Highly organized with strong attention to detail
- Results-driven with a proactive and positive attitude
- Willingness to travel for events and client meetings, as necessary
The ideal candidate for this role should have a passion for sales and events, excellent communication skills and a keen eye for detail. Previous experience in a sales role, particularly in the events industry, is advantageous but not essential. We value enthusiasm, a team-oriented approach, and a strong desire to learn and grow within the company.
Please send your resume and cover letter to careers@
The International Franchise Association is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, genetic information, veteran status, marital status, sexual orientation, gender identity, disability status, or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, promotion, compensation, benefits, and termination. IFA is firmly committed to achieving an inclusive, diverse workforce that values every individual. We firmly believe that hiring individuals with varying perspectives and backgrounds contributes to our success as an organization, and we strive to create an environment that fosters inclusiveness.
About the International Franchise Association:
Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world's oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 806,270 franchise establishments that support nearly 8.7 million direct jobs, $858.5 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.
