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Sr. Brand Manager Federal
1 month ago
Description Bring your IT career and talents to CDW, where you can have a greater impact, be inspired by our mission and excited about your career and future.A Fortune 200 leader, we're the driven professionals and technology experts companies turn to most to solve their IT challenges. The Category and Brand Management team is the central liaison forpartners, collaborating withCDW stakeholders across the organization, including Sales, Finance, and Marketing. The Manager will drive the development among partner's marketing strategies at CDW, leveraging investments and programs to deliver customer outcome messaging and increase marketshare. The Senior Brand Manager is the product expert and business manager. This role acts as the channel leader and provides guidance to respective Partners, identifying opportunities and developing strategies to increase product sales. The Senior Brand Manager is responsible for driving revenue, profitability and awareness for respective manufacture while engaging heavily with Sales. The Senior Brand Manager interacts with senior level management while independently driving strategy for program development and pricing. Key Areas of Responsibility Engage frequently with strategic partners to maintain an open channel of communication at all times across CDW and partner stakeholders Other Responsibilities Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration Analyze complex industry information to identify opportunities and develop strategies to increase sales Develop and articulate competitive positioning and differentiation of brands Develop marketing plans for partner in conjunction with Partner Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning and complete launch plans Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships Communicate partners' financial conditions and market new products related to the assigned partner Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding Engage with CDW Procurement to help forecast sales volumes Represent and evangelize the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives Lead the Product specialists in creation and review of content for respective manufacturer ads Provide comprehensive reporting and analysis, both internally and externally, on brand performance, category performance, industry trends, and market share Host Quarterly Business Reviews (QBRs) to review partner performance and discuss/lead joint initiatives Obtain and facilitate necessary partner and industry certifications Education and/or Experience Qualifications Bachelor's degree + 4 years sales/marketing experience, OR 8 years' experience in sales/marketing, OR 4 years CDW PPM experience + 4 years' experience in sales/marketing Required Qualifications Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
